Chevrolet is bound to unveil three new vehicles at the 2014 New York International Auto Show which will become part of what it dubs as its strongest lineup in its history. The new vehicles include new member of Chevrolet’s small-vehicle portfolio, an updated Chevrolet Cruze and the 2015 Chevrolet Corvette Z06 Convertible.
These three are expected to help broaden Chevrolet’s product portfolio while giving customers fresh choices. Around 80 percent of Chevrolet’s vehicle lineup is entirely new or refreshed within the past three years.
Brian Sweeney, US vice president at Chevrolet, remarked that they are continuing to transform their product lineup to ensure that customers could have the “best designed, most technologically advanced and safest vehicles” in the brand’s history.
Chevrolet boasts of easy-to-use technologies and features across its lineup that enhances the overall ownership experience. The brand aims to continue its momentum gained in the past four years to 2014, as it offers 13 performance models.
Chevrolet has revamped its small-car portfolio by launching the Cruze, Sonic and Spark that have proven to be popular to new and younger buyers. Thanks to these offerings, Chevrolet managed to hike its overall share of the small-, compact- and mini-car segments by 221 percent since launching the Cruze four years ago. [source: Chevrolet]