Toyota to unveil updated 2015 Camry at New York Auto Show

Article by Christian Andrei, on March 28, 2014

Toyota will unveil the updated 2015 Camry mid-sized sedan at the New York Auto Show in April. The Japanese carmaker remarked that the refreshed Camry planned for New York Auto Show “will challenge conventional expectations of a mid-cycle model change.” While it is unusual for a carmaker to pitch an updated model during press previews at major auto shows, the current Camry’s last redesign came for 2012 model year. While it is still the best-selling car in the United States, rival models from other brands are trimming its lead.

The Honda Accord, Nissan Altima, Ford Fusion, Kia Optima and Mazda6 all managed to trim Camry’s sales lead in 2013. In fact, Altima was able to outsell the Camry in in the US in the first two months of 2014. Camry sales in the US have reached the 400,000 mark in the last two years.

Bob Carter, chief of automotive operations for Toyota Motor Sales, has vowed that the Camry will be able to defend its crown as the best-selling car in the US this year. Following two months of slow sales, Toyota recently disclosed that its March retail deliveries in the US may surge 4-percent above March 2013, partly due to “strong momentum for Camry.”

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