In spite of a 50 percent fall in the overall market demand for SUVs, Land Rover's top-level Range Rover is what keeps the British-Indian carmaker afloat.
The Range Rover, which is priced at $78,525, went down only 17.9 percent for the first two months of 2009. There are two models, however, that are pulling the carmaker' s overall sales numbers down by 36.6 percent: the smaller LR3, down by 28 percent, and the entry-level LR2, down by 57 percent.
There are reports coming out that there will be an updated Range Rover is going to show up at the New York Auto Show next week.
From what can be observed from spy shots of the latest Rover show that changes to its exterior are unremarkable, but what should be a surprise is under the hood. It is expected to come with a Jaguar 5.0-liter all-aluminum V8 powerplant.
Considering that the designation Range Rover has great appeal to 4x4 buyers, it is not unusual for the British carmaker to dub its forthcoming LRX variant concept as a Range Rover. Similar to the concept upon which it was patterned after, the latest model will be a coupe-like interpretation of the carmaker' s well-designated SUV theme.
But given the frequency at which customers often interchange Land Rover (the brand) with Range Rover(the model), not including Range Rover Sport(the model), this setup is potentially perplexing.
Moreover, since the LRX is more oriented to the street, it is a question whether giving the LRX the Range Rover branding will water down the top-of-the-range car's well-earned off-road image. [source autoblog]