The Volkswagen Polo was announced as the 2010 World Car of the Year during a press conference hosted by the New York International Auto Show, Bridgestone Corporation, and BASF SE. To earn the recognition, VW Polo came out as the best of 30 vehicles initially nominated by 59 World Car jurors from 25 countries.
These World Car Awards jurors were appointed by the World Car Steering Committee according to their expertise, credibility, influence and experience. Each of them drives and evaluates new vehicles on a regular basis as part of their work.
These jurors also boast of a wide reach, together reaching millions of audience around the world. From 30, the list was trimmed by the jurors to 10 in January 2010. Then in February, jurors took part in a second round of voting, during which they were made to score each car nominee according to merit, environment, value, safety, significance and emotional appeal.
The final scores were gathered, tabulated and audited by international accounting firm KPMG, and the highest votes went to the VW Polo, hence it was named the 2010 World Car of the Year. Rounding up the top three were the Mercedes-Benz E-Class and the Toyota Prius, in no particular order.
Jurors noted that the all-new Polo MkV is one of the German carmaker’s best performers as it blends best-in-segment packaging and handling with reliability, classy looks and quality. They also remarked that as stylish and classy as it looks, the VW Polo is also very safe, as evidenced by its maximum five-star crash-test rating from Euro NCAP.
They added that the Polo features a superb driving position with precise controls. Martin Winterkorn, Chairman of the Board of Management of Volkswagen AG, remarked that they were honored that the VW Polo was voted as the 2010 World Car of The Year.
He noted that with the Polo and the VW Golf reaping awards in the global auto industry, the German carmaker has shown that it is on the right track and is offering the “best” range of products. The VW Golf was the World Car of the Year in 2009.
Other winners of this prestigious award were the Audi A6 (2005), BMW 3-Series (2006), Lexus LS460 (2007), and Mazda2 (2008). The annual World Car awards -- inaugurated in 2003 and officially launched in January 2010 – is considered one of the most prestigious, credible and significant accolades in the world.
It was created to reflect the reality of the global auto market as well as to recognize and reward excellence on an international scale. It was also intended to complement with other Car of the Year awards.