The Volkswagen up! was named the World Car of the Year award at the New York International Auto Show in New York City's Jacob Javits Center, beating out 33 other models nominated for this annual award. The judging panel, which is composed of 66 top automotive journalists from 25 countries, look for the year's most exceptional vehicles based on these factors: merit, value, safety, environmental impact, significance, and emotional appeal.
The up! proves the dedication and the competence of the details-oriented designers and engineers. Prof. Dr. Martin Winterkorn, Chairman of the Board of Management of Volkswagen AG said that this vehicle sets standards in its class for efficient use of space, safety, motoring fun and environmental compatibility.
Since the new Volkswagen city car was launched in late 2011, it has won multiple awards, which cited its low carbon emissions, large interior space and innovative City Emergency Braking system. This is the ninth year that the World Car of the Year award has been given. Since the start, it has gained a reputation of being credible and this has raised its significance in the industry.
The World Car jurors are appointed by the World Car Steering Committee based on their expertise, experience, credibility, and influence. Every juror drives the nominated vehicles and assesses these regularly as part of their continuing full-time professional work as well as collectively with all the jurors.