Nissan found the solution to beat the German sports cars
By Andrew C., 27 Aug, 2010. 0 Comments
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Nissan launched a challenging new series of poster and print adverts in order to highlight the fact that the Nissan 370Z and the flagship Nissan GT-R have superior performance but the cost less than their German rivals. "The Winner Hans Down," "The Germans Came Off Wurst," "Kaisers Chiefed" and "Deutschland Deutschland "ber-Rated"... these are the tongue-in-cheek phrases used in the campaign in order to make people ask why they would buy German brands when the Japanese cars can offer the same performances at more accessible prices.
What Nissan did is: they taken an Audi TTS manual coupe around the streets of London blazoned with the words: "More expensive, slower and less powerful than a Nissan 370Z." but also a Porsche Cayman bearing the slogan: "I dream of being as fast as a Nissan 370Z" on the side. "It simply challenges the convention of German sports cars being the only benchmark for performance and quality" said , Steve McLennan, Nissan Marketing Director.
"Nissan is confident in the ability of 370Z and GT-R to eclipse our comparable German rivals in terms of outright performance and accessibility and it's now time to shout about it." he added.
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