Nissan launches ‘100% Torque’ campaign to promote the LEAF EV

Nissan Leaf AdvertNissan is eager to bring its new Nissan Leaf into the electric vehicle arena. With a tagline of “100% Torque,” Nissan Leaf is a zero emission vehicle that is sure to draw a lot of attention especially after Nissan claimed that it has a 367 mpg using the Department of Energy’s mpge ratings.

Mark Perry, director of product planning and advanced technology strategy for Nissan NA, said that the car’s marketing is pretty simple. The Nissan Leaf may not be a GTR but it’s certainly far from being the golf cart that many people equate an electric vehicle to be. This is bound to result to another controversy similar to what GM met when it claimed 230 mpg for the Volt. Photo gallery after the jump!


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