Nissan’s guerilla marketing makes Porsche angry
By Andrew C., 30 Aug, 2010. 0 Comments
Nissan 370Z Marketing
The latest Nissan guerilla marketing campaign dubbed "The Germans Came Off Wurst" made quite a buzz but it appears that Porsche didn´t like it and now is threatening Nissan with a sue over using its logo in its ad campaign. This campaign includes a massive outdoor ad covering London's Imax theatre with the headline "How to beat the Germans". However, things got really ugly at this year's Goodwood Festival of Speed when Porsche U.K. executives threaten Nissan with legal action. "The problem arose with them using our Porsche crests. They are our property and we do not give permission to any company to use our crests without our permission. This applies to any company." said Andrea Baker, head of public relations at Porsche. After this, Nissan replaced the logo with the Porsche words but Audi and Bmw logos remained unchanged. Now let's see the response from the other German manufacturers.
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