Unlike other luxury carmakers, Aston Martin is adamant that it will not pursue hybrid technology for its own lineup. One of the reasons is that Aston Martin considers itself as a manufacturer of uncompromised luxury sports cars.

Aston Martin’s CEO, Dr Ulrich Bez, explained that the current state of hybrid technology is not quite up to the standard of the marque. However, Lagonda could potentially utilize hybrid technology for its first models, which are slated to be launched within the next three years. This is understandable since the first Lagonda vehicles are expected to be heavy SUV and crossovers. These types are better suited to hybrid applications. In addition, Bez revealed that the Aston Martin Cygnet, which is based on Toyota’s iQ minicar, could potentially be launched with an all-electric powertrain.

[source motorauthority via autotelegraaf]

Tags: Aston Martin, aston martin hybrid, aston martin lagonda, car news

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