Since its debut back in 2007, the Bmw CS Concept was the subject of many rumors and news that it will produced or it will inspire the next generation of Bmw 7-Series. Well none of them happened and in order to avoid the same question asked thousands of times, Bmw CEO Norbert Reithofer made an official announcement that Bmw will no longer produce a series version of the Concept CS because the vehicle doesn't meet the internal requirements for rates of return. The sharper focus on profitability will result, amongst other things, in product decisions being revisited. As a result, the BMW Group will no longer produce a series version of the Concept CS since this vehicle does not meet the internal requirements for rates of return. said Reithofer. All our actions are based on careful consideration and foresight. It does not make sense to build up stocks which are bound to reduce our revenues later on, he said. We also have a commitment to our dealerships and the well-being of the company.
