Abarth announced today that it will reveal Esseesse kits for the Abarth Punto Evo and Abarth 500C at this year’s Paris Motor Show. These were especially designed in order to improve performance, handling and safety without sacrificing the car's low emissions and fuel consumption.
The Punto Evo esseesse delivers an impressive 180 hp and a maximum torque of 270 Nm at 3000 rpm. It can hit 100 km/h in 7.5 seconds and has a top speed of 216 km/h.
The smaller 500C essesse caries 160 hp and delivers a maximum torque of 230 Nm. It can accelerate to 100 km/h in just 7.6 seconds and has a top speed of 209 km/h.
The Abarth Punto Evo esseesse will make its debut at the Paris auto show in a Campovolo Grey body (named after the airfield located opposite the company's historic headquarters in Corso Marche), with an Abarth band in the body shade and 18’’ alloys and special titanium-coloured esseesse design. Inside, the car features a Campovolo grey and Pista grey two-tone livery with a white chromatic liner.
The 500C will be coming with an original Record Monza exhaust silencer (dual mode with variable counterpressure) as well as with an Abarth Blue&MeTM MAP satellite navigation system with telemetrics.
There may be differences between the Abarth Punto Evo and Abarth 500C but the one thing that they have in common is that they both sport the spirit of the brand through the Abarth scorpion logo. More than ever, this has proven to be enough to stir the passion of hundreds, if not thousands, of motorists with a preference for performance, challenge, and of course, the Italian style.
To market its products, Abarth uses the "More power to your senses" slogan and this is evident in the fact that when one gets the chance to drive their car, the senses are intensified to its maximum. This perception is intensified through two kits that ensure better driving performance and higher adrenaline.
In general, the conversion kits being offered by Abarth symbolizes what happens when empowerment is taken to new heights. The Paris Motor Show has provided the right stage to give people the chance to admire new products manufactured for the Abarth 500 saloon.
The company’s booth is expected to show a model in Record Grey shade. The same model will have tobacco coloured leather in the interior. It will even have the 17'' super-sporty alloy and its 5-diamond shaped spokes against what appears to be anthracite background.
By being able to mix the look and sportiness founded on the brand’s heritage, customers are likely to appreciate a car that clearly has high-performance characteristics yet has that elegant feel. The Parisian show also gives a chance for Abarth to display the two pillars of its business model which is that of racing cars and road cars.
At present, around 1,600 units have been sold for the Abarth 500C while 1,300 units of the Abarth Punto Evo were sold. These results show that the two models have been greatly accepted by customers and will likely improve even further after the brand has been re-launched.
The brand has indeed been enjoying continued growth since 2007, given that it had sold almost 28,000 units for the Abarth 500 and Abarth Grande Punto. This does not include the estimated 6,000 performance kits made for the two models mentioned. In addition, the company reveals sales for the Abarth 695 Tributo Ferrari have also been good.
This particular model was the result of Abarth and Ferrari collaborating and is considered as the best performing and fastest model since the 500. One reason for the partnership was that the two companies followed the same principle when it came to having a racing soul, passion for performance, extra attention to detail, and the unique Italian style.
The Abarth 695 Tributo Ferrari was marketed starting in July. Even if it was a numbered and limited series, the company still received in excess of 600 orders. Half of the orders came from countries like France, Germany, and the United Kingdom.