Abarth’s design philosophy has always revolved on "empowerment," tuning and transforming anything ordinary into something extraordinary. This is why when the company launched the Abarth 500 in 2008, this car was ready to turn heads for its styling and performance.
Since Abarth knew that its customers usually want their vehicles to stand out from the rest, it decided to make personalization as one of its main selling points. The company knows that customers wanted their rides to be as unique as them, so it is offering customers a chance to choose and build a ride that reflects their individual personality and preferences. Abarth is especially achieving this by offering a wider range of performance kits and accessories as well as an array of interior and exterior customization options.
This increasing focus on customization has allowed the company to create and offer its new Abarth range. The first level is represented by the Abarth 500, an already "custom" yet very accessible version that also allows its owners to further personalize it through a vast range of customization and tuning options. The new Abarth 500 is designed to be accessible to wide range of customers yet it is versatile enough to be injected with different and several elements picked to represent their owners’ tastes and preferences. For those who want to opt for performance tuning kits and accessories -- like gear lever knobs and pedal units – new colors as well as new exterior and interior materials are offered.
At Abarth’s booth at the Paris Motor Show, the company is displaying several authentic, customized and tuned versions of the range, including the Abarth 595 "turismo" and the "Abarth 595 "competizione." The new Abarth 595 turismo features a tuning program centered on the engine, geometry and braking system.
In addition, the new Abarth 595 turismo is provided with highly detailed interior and exterior makes this customized model more refined, comfortable and sporty – just like a "Gran Turismo." Meanwhile, the Abarth 595 competizione features a tuning program that now includes the exhaust system, with the "Record Monza" exhaust installed as standard. The Abarth 595 competizione is also provided with the "Abarth Corse by Sabelt" sports seats.
Abarth is also displaying the 695 Edizione Maserati at the Paris Motor Show, which represents an all-inclusive and highest form of customization that the company could offer. Part of the so-called world of Abarth Specialties, the 695 Edizione Maserati is an ultimate work that focuses on delivering sportiness and performance, as created by Abarth and Maserati.
On the other hand, Abarth is officially unveiling a new program that would allow it to deliver an ultimate level of customization, which entails building a car that is built solely according what every individual customer wants. This program, dubbed as "Abarth Fuori Serie," aims to increase the number of available choices and customizations that customers could avail.
In this exclusive program, Abarth specially employs performance as a platform from which it would base its customization agenda. "Fuori Serie" special production cars – with the 695 moniker -- are provided with engines tuned to deliver 180 hp of output. Moreover, all the "Fuori Serie" cars will be developed, built and then type-approved at Abarth’s so-called "factory of victory."