The Mini brand will unveil its first-ever five-door hatchback at the Paris Motor Show in October, with sales commencing on the 25th of the month in Europe. The five-door hatchback allows Mini to appeal to customers who want a vehicle that is larger than its three-door model but are not willing to purchase the five-door yet larger Countryman.
The new five-door hatchback offers three seats in the rear and boasts of having more headroom, legroom, and load capacity than its three-door sibling. Although the five-door has a longer wheelbase than its three-door sibling (plus 72mm) and is 6.3 inches longer, it still features similar styling of three-door and its "go kart" driving dynamics.
Mini sees the five-door hatchback capturing new customers to the brand since five-door versions account for around 70 percent of subcompact hatchback sales around the world. Mini will sell the model as the Cooper hardtop in North America, with dealerships in the United States receiving their allocation in January 2015.
Mini has seen its global sales drop 9 percent to 175,658 vehicles in the first eight months of 2014, with August sales falling 6 percent to 19,504 units. Mini posted a 21-percent drop in sales in the US to 34,969 vehicles in the first eight months of the year.
BMW chief executive Norbert Reithofer told Automobilwoche in an interview in June that Mini’s drop in global sales were due to the model changeover for the brand’s core car, the Mini three-door.