Toyota to unveil 2013 Yaris Trend at upcoming Paris Motor Show

Article by Anita Panait, on September 18, 2012

Toyota will unveil the Yaris Trend supermini for model year 2013 at the upcoming Paris Motor Show, slated on September 29 to October 14, 2012 at Paris expo. The 2013 Yaris Trend supermini features exterior styling essentials and dedicated interior finishes, textures and colours that are designed to attract younger customers who have an eye for fashion and design.

Although the 2013 Yaris Trend may be the most compact car in its segment, Toyota’s design allowed the vehicle to still retain a class-leading interior space. The vehicle also boasts of having the tightest turning circle at 4.7 metres, allowing it to easily maneuver through tight city streets and parking spaces.

During its launch last year, Yaris had the distinction of being the first car in the supermini segment that provides an advanced yet affordable multimedia system like the Toyota Touch and with satellite navigation, Toyota Touch & Go. Some of the styling elements that make the 2013 Yaris Trend unique include chrome features in the fog light surrounds and headlamps. White versions of the 2013 Yaris Trend feature matching white covers in the headlamp units.

The supermini retains its blacked out B and C-pillars as well as its chrome door sills and door mirror covers. The interior of the 2013 Yaris Trend mirrors the exterior theme.

The interior comes with a black and white finish with contrasting ochre elements, designed to impose clean looks and visual impact. Toyota, however, changed the geometry of the centre console. The soft-touch dashboard and upper door panels are now finished in white to highlight the horizontal lines of the design. The dashboard carries a theme that correspond to the exterior bodywork, with Deco line surface detailing.

Now that Toyota has introduced the third generation of its Toyota Yaris, the Japanese carmaker aims to further its success in Europe, where its share of the segment has always been above five percent (5%) in the past decade. In fact, the Yaris has been one of the main reasons why Toyota has been quite a seller in Europe. It didn’t only help boost the brand’s image in the region but became one of the primary pillars of Toyota’s production operations in Europe.

New Toyota Yaris is slotted as a competitor in the B-segment that it is considered as the most important and most competitive segment in Europe’s automotive market. As a matter of fact, the B-segment holds a 26-percent share of the European market, or around 4 million sales every year. Petrol-powered vehicles currently account for around two-thirds of the European B-segment.

However, the entry of various model types into the B-segment – like sports utility vehicles and B-segment multi-purpose vehicles – has led to the sped-up fragmentation of the segment in the past couple of years. But hatchbacks still lord the segment as the best-selling body style, accounting for around half of sales. The B-segment is expected to remain stable in terms of sales in the short terms, as more and more motorists from larger segments are downsizing due to increasing price of fuels and higher carbon dioxide taxation levels.

The latest generation of the Toyota Yaris still features the strengths of its predecessor, like its versatility, spaciousness and easy-to-drive nature, as well as its durability and engine efficiency. Nonetheless, more attributes are added, like its more dynamic and modern design as well as its more affordable multimedia connectivity. In addition, the new Yaris boasts of more refined sensory quality, more efficient powertrains, groundbreaking gearboxes as well as a higher level of agility.

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