Polish expats eye revival of Syrena brand after 3 decades

Published by Eugene Conan @eugene4wheels Google+ | Monday December 16, 2013

Polish expats eye revival of Syrena brand after 3 decades

After three decades of absence from the auto market, Poland's Syrena brand may soon be resurrected. This comes as AK Motor International Corp., a Canada-based company operated by Polish expatriates, recently unveiled photos of its vision of the contemporary version of the car, which it dubbed as the AK Syrena Meluzyna.

AK Motor founder and chief executive Arkadiusz Kaminski told Douglas Bolduc of Automotive News Europe that he is seeking investors and an industrial partner to build the car. One potential partner is FSO, which has the historic rights to the FSO Syrena. On the other hand, AK Motor has the exclusive rights to develop, produce, and market zAK Syrena cars. Kaminski told Bolduc that he prefers to have the car built in Poland.

The new Syrena resembles the original car just like how the current Fiat 500 pays homage to its ancestors.

“It’s an iconic design,” Kaminski said in a phone interview. “If you asked a child to draw a car it would be as clean and simple as this,” referring to the design of the new car.  Kaminski has a background in designing toys. He also loves the Syrena's long-time connection to mermaids as nearly every culture has a legend about it.

Kaminski hopes that the new-generation Syrena will appeal to nostalgic Polish and a new generation of global car buyers wanting to downsize into a retro-looking citycar. The Syrena was produced in Poland from 1957 until 1983, first by FSO (Fabryka Samochodow Osobowych) in Warsaw and then by FSM (Fabryka Samochodow Malolitrazowych) in Bielsko-Biała. An estimated 521,311 Syrena models were built. [source: automotive news - sub. required]