Pontiac G8 might become a Buick
By Andrew C., 30 Aug, 2010. 0 Comments
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GM pointed out that Chevrolet has already several sedans in its lineup and it doesn't need one more. Although there are still discussions concerning the fate of the Australian-made G8, the possibility of it having a life as a Chevrolet seems to be out of the question. To rebadge it as a Cadillac would not have business sense since GM would have to raise its interior standards to luxury level and this will result in cutting into the profits of the rebadged Holden Commodore.
Having ruled out Chevrolet and Cadillac, only the Buick brand remains.
Rebadging the G8 as a Buick will be beneficial to GM in the following ways. It will provide Buick a much needed halo car and it will make the brand more appealing to younger customers, aiding one of GM's essential aims in the process.
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