Porsche annual sales up 15% in 2011, boosted by Cayenne demand
By Jonathan, 04 Jan, 2012. 0 Comments
2012 Porsche Cayenne Turbo
Porsche Cars North America, Inc. (PCNA) has revealed that sales in December last year reached 1,834 vehicles. Year-to-date sales were 29,023 vehicles, a 15 percent increase from the 25,320 vehicles sold in 2010. PCNA is a distributor and importer of Cayenne SUVs, Porsche sports cars and the Panamera four-door sports sedan range in the United States.
According to PCNA's President and CEO Detlev von Platen, 2011 signifies "a very positive step forward" for Porsche as well as demonstrates the brand's continued strength in the U.S. market. He further said that they are "confident" that they will build on this momentum moving forward into 2012 with the launch of a new Boxster, the 7th generation 911 and other new products.
A great portion of Porsche's success in its sales last year can be credited to the continuing momentum of the Cayenne SUV, the U.S. sales of which reached 12,978 units last year from 8,343 units in 2010 -- a 56 percent rise. In addition, the 911 also had continued success last year. With the all-new 911 Carrera and Carrera S set to be launched for sale on February 4 in the U.S., sales of the current models remain strong with sales in 2011 reaching 6,016 units from 5,735 in 2010, a rise of 5 percent. In addition, sales of Porsche's Approved Certified Pre-Owned (CPO) vehicles in December increased to 538 units compared to the 533 units the year before. CPO total sales last year were 8,323 units compared to 7,298 units in 2010.
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