The German Design Council will bestow the Automotive Brand Award 2012 design prize in the “Best of Best – Architecture” category to Dr. Ing. h.c. F. Porsche AG for its the Porsche Pavilion in Wolfsburg. The imposing Porsche exhibition building has been an attraction in the Wolfsburg park and lakeland setting. The Porsche Pavilion was built in close collaboration with the architectural practices Henn Architekten (architecture), HG Merz Architekten and jangled nerves (presentation) and WES & Partner Architekten (landscaping). The Porsche Pavilion, inaugurated on June 12, 2012, carries a curved and polished matt roof design, as inspired by the silhouette of a Porsche.
The pavilion emulates Porsche’s long tradition of lightweight design, with its monocoque construction employing the “active-surface structure” principle, wherein the stainless steel roof structure is a self-supporting shell shaping the space within and its statics being moved to the background.
Several critical criteria in the “Automotive Brand Contest 2012” include making corporate messages emotionally understandable, and consistently choreographing them across the full media and product spectrum. The competition drew more than 350 automotive industry submissions, and was judged by an international jury of experts. Porsche is set to receive the award on September 27, 2012, at the Paris Motor Show “Mondial de l’Automobile”.