Porsche is examining various methods to meet the demands for its 911 sports coupe and its sales target in 2018, according to its CEO, Matthias Mueller. The company plans to increase its production capacity and hire new employees to reach the sales target of 200,000 units in 2018, up from almost 119,000 vehicles in 2011.
Porsche needs to increase its production capacity since it plans to sell 50,000 Cajuns every year starting 2014. The company had planned to expand its Stuttgart manufacturing site, but later withdrew the proposal as it is in the middle of an urban area.
The carmaker bought Duerr’s real estate next to the plant, but built a paint shop instead of a production a site. “From a topography point of view, the plant isn't ideal," Mueller said. Posrche’s CEO said they could free up more space in the plant by moving the customer service repair shop somewhere else.
Mueller added that the company may run its assembly lines faster, and would have to train existing employees to prevent quality problems. Despite the need to increase production capacity for the 911, Mueller ruled out shifting production to Leipzig, noting that it is a “dogma” for the sports car to be built only in Stuttgart. [source: Autonews]