Porsche wants to double its annual U.S. sales within seven years using new models
By Andrew, 05 Dec, 2011. 0 Comments
2012 Porsche Panamera GTS
In just seven years, Porsche is expected to double its annual U.S. sales by adding to its product lineup while maintaining the number of its U.S. dealerships. In an interview with Automotive News Europe, Detlev von Platen, CEO of Porsche Cars North America, said that by 2018, it is expected to reach sales of about 50,000 cars in the U.S. In 2010, Porsche accomplished U.S. sales of 25,320 units. This market accounts for 28% of worldwide sales. For this year, Von Platen hopes to sell "more than 29,000 units" and it is hoping to raise volume by launching a strong product push.
For the U.S market in 2012, three new Porsche models will be launched. This February, the redesigned 911 will arrive. This spring, the 430hp Panamera GTS will arrive at dealerships. And sometime in the second half of 2012 is when Cayenne diesel, Porsche's first diesel-powered model, will be made available in the U.S. Porsche anticipates that the Cayenne diesel will make up about 15% of the total SUV's sales.
This is the same volume predicted for the Cayenne gasoline-electric hybrid, which had its launching during the past year and now accounts for around 12% of total Cayenne sales. Von Platen estimates that the newly launched Panamera hybrid will make up about 15% of the total flagship's sales volume. He said that Porsche has yet to decide if it will present a diesel version of the Panamera in the U.S. In addition, the Porsche Cajun will go on sale in 2013. This crossover is a smaller sibling to the Cayenne. [source: Autonews]
Latest Auto Shows
