Project I Megacity Vehicle to be launched under a sub-brand of Bmw
By Andrew C., 30 Aug, 2010. 0 Comments
Bmw I3/I8
In a recent interview, Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG, revealed the fact that the new mobility concepts as well as the Megacity Vehicle developed through the Project I will be launched on the market as a sub-brand of Bmw, because this is the most logical step.
Although the name of the sub-brand was not revealed yet, some sources claim that the new brand will be called i-Setta´, after the legendary small car developed by the German manufacturer, but for now this remains a rumor.
Dr. Norbert also reminded us that we will see innovative concepts at this year's Frankfurt Motor Show that will combine sporting flair and efficiency in an even more compatible way. At the same time, IAA marks the kick-off for a comprehensive sustainability campaign that demonstrates what we plan to achieve in the future.
Gallery: Bmw I3/I8
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