Report: Dodge vehicles could be rebadged in Europe as Alfa Romeos
By Andrew C., 30 Aug, 2010. 0 Comments
2011 Alfa Romeo MiTo
These words came from Fiat and Chrysler CEO Sergio Marchionne who said that: Dodge is the American muscle car, while Alfa Romeo is the European muscle car. How we dovetail these two brands is very important. Dodge is the American muscle car, while Alfa Romeo is the European muscle car. How we dovetail these two brands is very important. The level of competition between these two brands is tremendous because they are both going after the same customer. So, in one word this could sound like this: all Dodge models will be sold as Alfa Romeos in Europe while all Alfa Romeo models as Dodges in the US. Simple, huh?
Gallery: 2011 Alfa Romeo MiTo
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