According to the latest reports from Autocar we found out that Dodge vehicles could be rebadged in Europe as Alfa Romeos, due to the restructuring plans made by Fiat for Chrysler.

These words came from Fiat and Chrysler CEO Sergio Marchionne who said that: “Dodge is the American muscle car, while Alfa Romeo is the European muscle car. How we dovetail these two brands is very important. Dodge is the American muscle car, while Alfa Romeo is the European muscle car. How we dovetail these two brands is very important. The level of competition between these two brands is tremendous because they are both going after the same customer.” So, in one word this could sound like this: all Dodge models will be sold as Alfa Romeos in Europe while all Alfa Romeo models as Dodges in the US. Simple, huh?

[via autocar]

Tags: car news, dodge alfa romeo rebadge, dodge news, dodge viperalfa romeo news

This entry was posted on Friday, July 3rd, 2009 at 3:07 am and is filed under 2009, 4wheels News, Alfa Romeo, Automakers, Dodge, Europe, Year, Zone. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.