Rolls-Royce opens its largest showroom in the Umm Al Nar area of Abu Dhabi
By Andrew, 29 Mar, 2011. 0 Comments
Rolls-Royce Abu Dhabi Showroom
It’s not a secret that the United Arab Emirates is one of Rolls-Royce’ biggest markets and in order to underline this fact, the British manufacturer opened its largest showroom in the world has opened in the Umm Al Nar area of Abu Dhabi, United Arab Emirates. Unveiled by Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, the new 900 square metre showroom provides space for displaying five Rolls-Royce motor cars and also has a coffee bar as well as a customer configuration lounge where people can see trim samples and colours. Moreover, the showroom is also directly linked to a new dedicated Rolls-Royce service facility.
Torsten Müller-Ötvös said, “The showroom opening in Abu Dhabi represents one of a line of new and expanded Rolls Royce showrooms which have been unveiled throughout the Gulf region in the last 18 months. These investments underline the continuing confidence that the company sees in the Rolls-Royce brand across the Middle East.” He continued, “The Middle East region continues to be an important driver in the global growth of Rolls-Royce Motor Cars. Last year the region contributed over 15% of our global sales. Abu Dhabi is no exception and continues to demonstrate remarkable year on year growth.”
In order to celebrate this event, Rolls-Royce also unveiled a Spirit of Ecstasy Centenary Collection Phantom Drophead Coupé, one of a collection of 100 highly bespoke Rolls-Royce Phantom models. For those who don’t know, these cars are built to mark the Centenary of the Spirit of Ecstasy, 100 years since the world’s most instantly recognisable bonnet figurine was first fitted to Rolls-Royce cars. Furthermore, these models come with a suite of bespoke design details including a special white-on-black double-R badge, Spirit of Ecstasy inspired coachlines and an inscribed figurine bathed in white light emanating from its base
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