Rolls-Royce to show five bespoke models at the 2010 Paris Motor Show
By Andrew, 22 Sep, 2010. 0 Comments
Rolls-Royce Phantom Bespoke
At this year’s Paris Motor Show, Rolls-Royce announced that it will bring five models featuring the company’s extensive personalisation programme take to the stand, which means that the bespoke design will take centre stage. The collection will include a Phantom Extended Wheelbase in Gunmetal metallic with Sunrise leather interior, a Carrara White metallic Phantom Drophead Coupé with Hotspur Red leather interior, a Phantom Coupe and two Ghost models.
The new Phantom Extended Wheelbase features a selection of classic bespoke interior design elements such as seat piping, mother of pearl centres to white instrument dials, control dials and clock face. Furthermore, the Phantom also offers monogram embroidery in all head restraints and personalised tread plates inscribed with Mondial de l’Automobile Paris 2010 (Paris Motor Show). The British manufacturer will also bring the exclusive four-person picnic set, unveiled back in August at the Pebble Beach Concours d’Elegance. More images and details of the five cars will be released on September 30.
“Ghost is a more approachable Rolls-Royce that is bringing an entirely new type of customer to the Rolls-Royce brand,” said CEO Torsten Müller-Ötvös. “But in Paris we are also demonstrating how we continue to strengthen our position as the pinnacle luxury brand thanks to the enduring appeal of Phantom family and the depth of our bespoke personalisation service.”
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