Saab aims to start selling cars in China, Russia, Brazil and Mexico in 2011
By Andrew, 07 Oct, 2010. 0 Comments
2011 Saab 9-5
In an attempt to improve its sales, Saab Automobile aims to start selling its cars in China, Russia, Brazil and Mexico in the first half of next year. These words came from Saab’s sales chief, who also added that the manufacturer is currently in negotiations with potential distribution partners in the four countries. Saab was present on these markets, but after GM sold it to Spyker it also halted its imports of the Swedish brand into China and Russia during the economic crisis.
“In the next two years the new markets will not materially change our performance volume-wise, but in the next five years I believe they will fundamentally change our performance,” said Saab’s sales chief Adrian Hallmark.
Spyker wants to make Saab profitable again by 2012, and in order to do this it must be present in China which is currently world’s biggest auto market. Saab admitted that it is in talks with several potential partners including Beijing Automotive Industry Holding Co., which last December bought technologies from Saab for about $200 million. “If we only import cars to China I think we can sell 2,000 to 5,000 cars a year,” he said. “If we build cars in China it could be 50,000-plus cars per year.” [via autonews - sub. required]
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