Saab names Matthias Seidl as interim COO for North America
By Steph, 11 Jan, 2011. 0 Comments
2011 Saab 9-4X
Michael Colleran, Saab Cars North America’s chief operating officer has resigned and has been replaced by Matthias Seidl who serves as interim chief operating officer effective immediately. Saab issued a statement that Colleran had quit to pursue further career opportunities. In February 2010, Spyker Cars NV bought Saab from General Motors. Since then, it has not succeeded in its efforts to rebuild the brand in the U.S. Saab had made a prediction that it will sell 10,000 vehicles in the U.S. in 2010 but it was only able to sell 4,837 vehicles.
In terms of worldwide sales, Saab has reduced its production goal numerous times. From an announcement made last spring about its plan to produce 50,000 vehicles, it has cut the number to 45,000 in August, then after a short time, it cut its expectation to only 35,000 vehicles.
And in October, it lowered its global production target further to 30,000 units. Aside from being the executive director of global sales for Saab Automobile, Seidl will also be temporarily responsible for Saab Cars North America. Saab revealed that it will announce a new chief operating officer for Saab Cars North America soon. Seidl has worked several years as chief operating officer for Volkswagen of America in 2006 and 2007. And before this, Seidl held sales posts with Volkswagen and Audi.
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