Edmunds.com said that the vehicles that sold the fastest in May included Subaru and Toyota’s newly launched sports cars and hybrids aside from the usual models. The Subaru BRZ is at No. 1 while Toyota's Scion FR-S is No. 2 in this list. Edmunds.com made this list by calculating the days-to-turn, which is the number of days from the day that the vehicle arrived at the dealership until the day it is sold. It only took four days to sell the BRZ while the FR-S sold after just five days. The industry, on average, takes 53 days to sell a unit. Subaru and Toyota have developed both of these entry-level, rear-drive sports coupes. Their prices are around $25,000, and they have the same underpinnings. Toyota and Subaru came together to develop inexpensive, basic 2+2 sports cars that will be their halo models. The rear-drive-only BRZ gives Subaru a sporty offering that is priced lower than the WRX. But for Scion, the GT 86 is reminiscent of the Toyota AE86, a moderately-priced sports car available from 1983 to 1987 that had been what inspired the FR-S design. The cars built by Subaru in Japan have been getting a lot of praises.
According to Edmunds.com's enthusiast channel InsideLine.com, the BRZ offers "elegant control, engaging feedback and enlightening limits." InsideLine.com, which newly bought an FR-S for its long-term test fleet, called the Toyota as "one of the most gratifying sports cars to come along in years." The BRZ started selling at the end of April. Before Toyota opened sales to the public, it offered the first 86 FR-S buyers chosen from an online contest a trip to California for their test drives, demonstrations and to test the track time of their new sports cars.
Production of both cars is limited so it’s likely that for some time, there won’t be room for much haggling and customers wouldn’t delay in making purchases and getting their vehicles right away. For 2012, Toyota is aiming to sell 10,000. But for its first full year of sales, it hopes to sell 20,000. Subaru intends to sell 6,000 in the U.S. for 2012.
Consumers who are interested in any of these models are likely to also consider the others. Edmunds.com data show that there’s a lot of cross-shopping. Those considering the BRZ would most probably look at the Subaru WRX, which is the second most cross-shopped vehicle. When it comes to the Scion FR-S, theScion tC coupe is the second. Those looking at the BRZ and FR-S would also be examining the Hyundai Veloster and Hyundai Genesis Coupe, which is priced from about $23,000.
To date, those looking at the Veloster would also study the features of the Honda CR-Z hybrid. The BRZ and FR-S have yet to be seen in Edmunds.com’s cross-shopping data but that’s only because they’re new entries to the market. Edmunds.com's trade-in information shows that majority of Veloster buyers come from other Hyundai products. The most traded-in vehicle for the Veloster is Hyundai's own Elantra. The Sonata comes second, while the Honda Civic is the No. 3 most traded vehicle for a Veloster.