2008 SEMA Show: Hyundai Genesis Sedan by Rides Magazine

Article by Christian Andrei, on August 26, 2008

Few weeks ago we saw the Hyundai Genesis Sedan by RKSport, today the Korean manufacturer unveiled another customized sedan which will be built in cooperation with Rides Magazine. Dubbed Rides Genesis, the vehicle will include, besides a stylish body kit, the latest technology both inside and outside.

The interior will feature multiple Mac computers (two Mac Mini computers, a MacBook Air), its own mobile Wi-Fi network, an iPod Touch and iPhone 3G, high-speed Wi-Fi internet connection and movie theater-quality surround sound.

The trunk of the vehicle will feature another Mac Mini, a 20-inch Apple Cinema Display and a motorized tray featuring the mouse and keyboard for the rear computer.

Enough with the interior! The exterior of the vehicle will feature a re-designed front bumper, new side sills, a lowered suspension, smoked headlights, a new rear bumper with new exhaust cutters and a special metallic silver and blue paint job.

Michael Deitz, manager for Product Development at Hyundai Motor America, remarked that the carmaker’s Genesis sedan features a roomy and ultra-quiet cabin that offers an ideal environment for experimenting with new in-vehicle information and entertainment systems.

He quipped that with the addition of state-of-the-art connectivity and computing power to existing technology -- like navigation, Bluetooth and satellite radio -- RIDES Genesis provides a peek into the “future of hi-tech luxury.”

SEMA attendees could visit Hyundai’s booth to take a closer look at the RIDES Genesis. Complementing the RIDES Genesis’ high-tech interior are clean exterior modifications like custom-molded front body kit and side skirts, as well as 22-inch custom-made staggered fitment MHT three-piece wheels wrapped in Pirelli tires.

Other modifications include lowered suspension and smoked headlights. Accentuating the metallic silver and blue finish of this SEMA Genesis are custom dual-tip stacked exhausts and custom-molded rear bumper.

Press Release

RIDES MAGAZINE TRANSFORMS HYUNDAI GENESIS SEDAN INTO TECHNOLOGY CENTER ON WHEELS FOR SEMA SHOW 2008

Hyundai Motor America and RIDES magazine are teaming up to develop a customized Hyundai Genesis for the 2008 Specialty Equipment Market Association (SEMA) Show. The RIDES Genesis will be the ultimate in technology, style and refinement, containing the latest in technology both inside and out. As added incentive to visit the Hyundai display, 5,000 RIDES Digital Genesis iTunes cards will be distributed from the car's Wi-Fi network during the show at the Las Vegas Convention Center from Nov. 4 – Nov. 7, 2008.

“This Genesis perfectly suits the mobile executive, with multiple Mac computers and its own mobile Wi-Fi network,” said Ben Harris, associate publisher, RIDES. “All of the modifications compliment the Genesis’ natural attributes and emphasize the sleek look and luxury interior. We are looking forward to the SEMA show and displaying this amazing vehicle.”

Inside, the RIDES Genesis will feature the latest in digital accessories including two Mac Mini computers, a MacBook Air, iPod Touch, iPhone 3G, high-speed Wi-Fi internet connection and movie theater-quality surround sound. The trunk will house its own Mac mini computer, a 20-inch Apple Cinema Display and a motorized tray containing the mouse and keyboard for the rear computer. Within the center console will be the iPhone 3G, Mac Book Air laptop and wireless keyboard and mouse for the Mac Mini mounted on the rear deck. Each passenger in the back seat has their own computer with internet connectivity. The 8.4-inch VGA headrest monitors are wrapped in the original leather to maintain the OE look and feel, while the seats contain suede accents.

“Genesis’ spacious and ultra-quiet cabin offers an ideal environment to experiment with new in-vehicle information and entertainment systems,” said Michael Deitz, manager, Product Development, Hyundai Motor America. “Adding state-of-the-art connectivity and computing power to existing technology like navigation, Bluetooth and satellite radio, this RIDES Genesis offers a glimpse into the future of hi-tech luxury.”

At the Hyundai booth, SEMA attendees will view clean exterior modifications to compliment the high-tech interior. Modifications include 22-inch custom-made staggered fitment MHT three-piece wheels, Pirelli tires, custom-molded front body kit and side skirts, lowered suspension and smoked headlights. Custom dual-tip stacked exhausts and custom-molded rear bumper accentuate the metallic silver and blue paint job.

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