2010 SEMA Preview: 2011 Hyundai Equus DUB Edition

Article by Christian Andrei, on October 27, 2010

Hyundai and DUB Magazine teamed up once again, for this year’s SEMA Show, and created a customized version of the Equus flagship sedan. As you can see from the photo, the new car comes with a new paint scheme, a redesigned front bumper with integrated daytime running LEDs, new front grille inspired by Rolls-Royce dubbed Trex DUB Design mesh grille, as well as a new set of black wheels.

Furthermore, the car features a custom two-tone, gloss black-and-matte charcoal paint job. The design is completed by the 24-inch TIS modular style 10 wheels wrapped in Pirelli Pzero Nero tires.

As expected, inside we find a world-class Lexicon audio system that comes from the factory, but the most interesting part will be found in the trunk, where DUB will install Infiniti Kappa components including nine Infiniti Kappa Series speakers, KAPPA ONE mono and KAPPA FOUR four-channel amplifiers.

In addition, the interior of the car will feature DUB Design custom leather and suede, a DUB Design illuminated headliner and custom rear bucket seats.

SEMA has always been about bespoke versions of production vehicles. DUB Publishing Inc. is one of the parties that produce custom vehicles for exhibit in the annual bespoke show, and one of its offerings during the 2010 show was a bespoke Hyundai Equus.

DUB Magazine’s Myles Kovacs explained that, with the Equus Dub edition, they aimed to demonstrate how car owners could turn a luxury vehicle into a bespoke version. DUB Magazine has always been at the vanguard of the automotive publication industry.

As a leading name in the scene, DUB Magazine initially focused its content on covering vehicles owned by big names in Hollywood. Along the way, it slowly expanded to turn its attention to the rapidly growing industry of car customization.

It eventually pioneered innovative actions that led to the development of after-market automotive parts intended to help car owners customize their own vehicles. Such parts are sold in the “DUB Market.” The magazine also sponsors the DUB Show Tour of custom automobiles, and provides information on upcoming customization trends via its bespoke consumer brands.

Press Release

DUB Magazine Customizing Hyundai's Flagship Equus for SEMA Hyundai's Intelligent Luxury Platform Gets a Dose of DUB Magazine's Creative, Urban Influence

Well known for prolific designs, the fabricators at DUB Magazine have teamed up with Hyundai to customize an Equus, Hyundai’s all-new luxury flagship sedan, worthy of this year’s SEMA Show in Las Vegas. The DUB Edition Hyundai Equus will debut featuring exterior, interior and audio modifications that tuners will not mistake for anything but the DUB Magazine style.

“We know that SEMA show-goers look forward to seeing the cool new cars like Equus and the unique ways we customize them,” said Myles Kovacs, president and co-founder, DUB Magazine. “With this car we tried to give tuners an idea of what modifications can be done within the luxury segment.”

Plans for the exterior modifications on the DUB Edition Hyundai Equus include Trex DUB Design mesh grille, DUB Design custom body kit, tinted windows and tail lights, and a custom two-tone, gloss black-and-matte charcoal paint job. The Equus will also feature a DUB Edition custom suspension riding on 24-inch TIS modular style 10 wheels with Pirelli Pzero Nero Tires.

No DUB Magazine custom would be complete without an audio enhancement. Therefore, to add to the already world-class Lexicon audio system that comes from the factory, DUB Design is building a custom trunk enclosure that will be fitted with Infiniti Kappa components including nine Infiniti Kappa Series speakers, KAPPA ONE mono and KAPPA FOUR four-channel amplifiers. Additionally, the interior of the Equus will feature DUB Design custom leather and suede, a DUB Design illuminated headliner and custom rear bucket seats.

The DUB Edition Hyundai Equus will be shown in the Hyundai Booth along with other specially designed cars exclusively built for this year’s SEMA Show.

DUB MAGAZINE
DUB Publishing, Inc., publisher of “DUB® Magazine – The Original Automotive Lifestyles Magazine™,” is a leading, authoritative voice in the urban automotive lifestyle scene. DUB Magazine was the first in the industry dedicated to covering celebrity-driven vehicles and giving a first-hand look at the expansion of a multi-billion dollar industry that revolves around the vast world of car customization. DUB® is widely recognized as a pioneer in the celebrity car culture space and for being an innovator of consumer products for what is known as the “DUB market.” DUB Magazine and the DUB Show Tour™ (Custom Auto Show and Concert) spawned a new era of urban car culture and youth lifestyle. DUB entertainment vehicles and its stable of well-known consumer brands such as DUB Edition™, TIS™, and Dropstars™ are about individualism, unique styling and seeing trends before they happen.

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.

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