2010 SEMA Preview: Hyundai Genesis Coupe by Gogogear Racing

Article by Christian Andrei, on October 21, 2010

To emphasize the Genesis Coupe’s racing capabilities, Hyundai has partnered with Gogogear Racing to come up with a custom, racing incarnation of the car that will be shown at SEMA.

The coupe’s 3.8 liter V6 powerplant features an AEM air intake, a Magnaflow exhaust system, ARK Performance headers and has received a new engine management software.

Gogogear Racing also got a Moroso accumulator that will offer proper lubrication of the unit under the expected 1.4 Gs of cornering loads. This unit has an output of 330 hp and a maximum torque of 280 lb-ft (379 Nm). It also uses a racing clutch that works with the stock six-speed manual gearbox.

The vehicle is expected to be good at cornering since it has been fitted with a Ground Control Suspension that includes ARK Performance shocks, springs, coilovers and QA1 bearings.

Furthermore, the car, which features a set of StopTech brakes and Hawk racing pads, rides on the track/road through a set of Konig lightweight rims and BF Goodrich R1 street legal race tires.

The aerodynamics were also updated, The Genesis Coupe’s aerodynamics was enhanced and it has gotten the APR rear wing and an ARK Performance body kit. The factory steel roof is replaced by a carbon fiber one.

In 2010, Gogogear Racing came up with a specially modified Genesis Coupe from Hyundai that was intended for racing in the U.S. Touring Car Championships in 2011. The re-engineered Hyundai race car was previewed to audiences during the 2010 SEMA show.

Ali Arsham, who owns Gogogear Racing, praised the mechanical components of the Genesis Coupe, calling the V6 engine “potent” and indicative of Hyundai’s ability to beat racing cars from Asia, Europe and America.

Arsham said that the Genesis Coupe gives excellent handling that, when coupled with the capabilities of the V6 engine, gives the car the juice it needs to win against the front-wheel-drive and turbocharged engines in 2010’s lineup of winning race cars. Arsham then added that, with Gogogear’s modifications, the Hyundai Genesis Coupe will be able to put forth its full potential and its true capabilities.

The modifications have received full sanction from the National Auto Sport Association, the auto racing body in charge of giving that certifications and permissions for cars that race in the US.

Press Release

Hyundai Genesis Coupe Race Car From Gogogear Racing Ready For Competition And Sema Show 2010

To showcase the power, speed and tunability of the Genesis Coupe, Hyundai has teamed up with Gogogear Racing to develop a high performance racing competitor that will be unveiled at the 2010 SEMA Show. The Gogogear Racing Genesis Coupe emphasizes racing reliability and high-end performance capabilities. Additionally, the bright yellow paint scheme was designed in conjunction with Hyundai’s California Design Center.

“The Genesis Coupe is designed to convey that Hyundai can not only match the best from Asia, Europe and America, but beat them,” said Ali Arsham, owner, Gogogear Racing. “With its potent V6 engine and rear drive chassis, the Genesis Coupe has the ability to beat the current top guns that feature turbocharged four-cylinder engines and front wheel drive. It has ample power, terrific handling, and great reliability that become even more potent with the modifications we’ve planned.”

Gogogear Racing plans to show off the performance capabilities of its modified Genesis Coupe car in the U.S. Touring Car Championships in 2011 which is sanctioned by the premiere auto racing sanctioning body in the U.S., the National Auto Sport Association. The car also has the potential to run at selected events including Time Attack and endurance races.

Modifications to the Genesis Coupe will prepare the performance vehicle for the track. Mechanical adjustments to the engine aim to produce 330 horsepower and 280 lb. ft. of torque by adding an AEM air intake, Magnaflow exhaust system and ARK Performance headers. A Moroso accumulator will ensure proper lubrication of the engine under the expected 1.4 Gs of cornering loads. Earl’s fittings, lines and oil cooler ensure a steady flow of oil to the 3.8 liter V6 under all conditions.

The Gogogear Racing Genesis Coupe will also feature Ground Control suspension tuning with ARK Performance shocks, springs, coilovers and QA1 bearings. A light weight Spec racing clutch will increase reliability and help with quick and direct shifts of the stock close ratio six-speed manual transmission. At each corner, StopTech brakes, Hawk racing pads, Konig lightweight wheels and BF Goodrich R1 street legal race tires with aluminum light weight Gorilla lugs and H&R spacers will ensure proper grip with the road. “The BF Goodrich R1 tires are a key ingredient towards achieving the 1.4 Gs of cornering force that we are aiming for,” said Arsham. Additionally, an Optima Battery was installed to ensure reliable starting and electrical power and was relocated to the rear with the help of a Taylor Vertex kit for improved weight balance.

On the exterior, Gogogear Racing will increase the aerodynamics of the vehicle by adding an APR rear wing and an ARK Performance body kit. To lighten the car and to lower the center of gravity, a carbon fiber roof replaces the original steel roof. The exterior will be treated to a set of eye-catching, custom Gogogear.com graphics using Oracal products.

Inside, the Genesis Coupe will be gutted and include Sparco race seats and seat belts, a full custom Metric Motorsports roll cage, a SPA Techniques fire suppression system and a two-way radio to further ready the car for its racing debut. A RacePak IQ3 data logger dash supplies critical information and lap times to the driver. A Linear Logic Scan Gauge II further notifies the driver of secondary engine parameters. The interior will be treated to Dupli Color’s Daytona Yellow paint job to match the exterior. All work on the car by the Gogogear Racing members will be carried out using Ironclad Performance wear and gloves.

Fans can follow the progress of the U.S. Touring Car Championship Hyundai by visiting www.facebook.com/gogogear.

GOGOGEAR.COM has been serving the race community for over 15 years. Gogogear.com offers the best in custom graphics and apparel to the general public at wholesale prices, specializing in motorsports related equipment. GOGOGEAR Racing Team is a motorsport entity formed from GOGOGEAR.com custom graphics and apparel company. The GOGOGEAR Racing Team has enjoyed tremendous success competing and racing in various classes in the National Auto Sport Association.

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.

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