2010 SEMA Show: 2011 Rhys Millen Racing Signature Edition Equus

Article by Christian Andrei, on November 3, 2010

It appears that Rhys Millen Racing and Hyundai get along just fine, as they partnered for the 2010 SEMA Show, for the third consecutive year. This year, the team brought the RMR Signature Edition Equus, a special edition of Hyundai’s flagship sedan which brings exterior, interior and performance upgrades.

Regarding its exterior design, the car comes with a new carbon fiber front lip spoiler, new rear deck spoiler as well as a new set of carbon fiber mirrors.

The most interesting thing seen on this car is the paint: developed by BASF, the car comes with a two-tone carbon fiber and Red Bull Racing blue satin clear paint.

The new HRE 21-inch P40 wheels wrapped in high performance tires round out the exterior. For those who don’t know, the standard version of the car carries a powerful V8 engine delivering 385 horsepower, but Rhys Millen Racing was not satisfied with this amount of power and decided to install a new bolt-on RMR Signature Edition air intake and stainless exhaust in order to add 30 hp.

This means that the car delivers a total output of 415 hp. In addition, a new 14-inch brake kit designed to tame the added power was installed.

Inside, the car features RMR Signature Edition embroidered headrests and floor mats, and ostrich hide leather seats with suede accents.

Press Release

Rhys Millen Racing Building Signature Edition Equus for SEMA

Visitors to Hyundai's SEMA booth will be treated to the latest customizations from Rhys Millen Racing as his modifications to the company's new flagship sedan will be unveiled. The RMR Signature Edition Equus will include exterior, interior and performance upgrades that will enhance the already luxurious sedan.

"This is the third consecutive year we've partnered with Hyundai to bring a must-see car to the SEMA Show," said Rhys Millen, owner, Rhys Millen Racing. "The intelligent luxury platform of the new rear-wheel drive Equus is a perfect vehicle for tuners who have graduated from other segments and want to work with the best the automotive industry has to offer."

The Equus will showcase exterior RMR Signature Edition components including carbon mirrors, and front chin and rear deck spoilers. A two-tone carbon fiber and Red Bull Racing blue satin clear paint by BASF and HRE 21-inch P40 wheels will appropriately round out the exterior.

Tuners aiming to get even more power from the stock 385 horsepower, V8 engine to the wheels will get a glance at a bolt-on RMR Signature Edition air intake and stainless exhaust that together will add another 30 horsepower. The RMR Signature Equus will also feature a 14-inch brake kit designed to tame the 415 horses.

The interior of the Equus will feature RMR Signature Edition embroidered headrests and floor mats, and ostrich hide leather seats with suede accents.

The RMR Signature Edition Equus will be shown in the Hyundai Booth along with other specially designed cars exclusively built for this year's SEMA Show.

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