2010 SEMA Show: ARK Track Time Attack Genesis Coupe is really fast

Article by Christian Andrei, on November 3, 2010

Hyundai and ARK Performance Inc. have collaborated on the development of custom parts for the Hyundai Genesis Coupe. With an aim to enhance the tunability of its most dynamic performance car ever, the two companies intend for these high-performance parts to debut on the ARK Track Time Attack Genesis Coupe 3.8L show car.

The Genesis Coupe from ARK is targeted at enthusiasts who want quality performance products and inspiration for their own revisions.

Enthusiasts will be able to get a hold of the all of the ARK Performance parts designed for the Genesis Coupe very soon since they are now production-ready. Genesis Coupe's powerful 306hp, DOHC 3.8-liter V6 engine, received engine modifications, such as an APG KOREA 3.8 supercharger kit.

As a result, the engine is now able to deliver 585hp. The ARK Genesis Coupe's paint scheme is certainly one of its highlights. It was designed and accomplished together with artists from Hyundai's North American Design Center in Irvine, Calif.

ARK Performance Inc. owner Ted Lee revealed that the company is always working to give tuning enthusiasts the superior aftermarket products they deserve. Take for example the performance parts to be used for the Genesis Coupe.

According to Lee, Hyundai's Genesis Coupe is the best vehicle for enthusiasts given its dynamic design and strong performance characteristics. The company said that the ARK Track Time Attack Genesis Coupe SEMA is a good way to show that tuners can use this to improve the performance of the Genesis Coupe they own.

Michael Deitz, manager of Product Planning at Hyundai Motor America, shared that the performance parts offered by ARK Performance will ensure that enthusiasts can customize the 3.8 R-Spec Genesis Coupe model.

The modifications being offered by ARK is the reason for SEMA. The company also offered the R-Spec model to be affordable and upgradeable and become a rear-wheel drive performance platform, Dietz concluded.

Press Release


To enhance the tunability of its most dynamic performance car ever, Hyundai has teamed with ARK Performance Inc. to develop custom parts for the Hyundai Genesis Coupe. These high-performance parts will debut on the ARK Track Time Attack Genesis Coupe 3.8L show car at SEMA 2010. The Genesis Coupe from ARK is designed for enthusiasts looking for quality performance products and inspiration for their own modifications. All of the ARK Performance parts designed for the Genesis Coupe are production ready and will soon be available for enthusiasts everywhere.

“At ARK Performance we strive to produce superior aftermarket products for vehicles enthusiasts love to tune, and our performance parts for the Genesis Coupe accomplish just that,” said Ted Lee, owner, ARK Performance Inc. “The Hyundai Genesis Coupe is the ideal car for enthusiasts with its strong performance characteristics and dynamic design. The ARK Track Time Attack Genesis Coupe SEMA car demonstrates the ways tuners can improve the performance of their own Genesis Coupe.”

The ARK Hyundai Genesis Coupe will showcase engine, interior, exterior, brake, wheel and suspension modifications. Among the initial performance targets, ARK is striving for 450- horsepower with engine modifications to Genesis Coupe’s already powerful 306-horsepower, DOHC 3.8-liter V6 engine. As an added feature the ARK Genesis Coupe’s paint scheme will be designed and completed in collaboration with artists from Hyundai's North American Design Center in Irvine, Calif.

“The performance parts from ARK will allow enthusiasts to further personalize our latest 3.8 R-Spec Genesis Coupe model,” said Michael Deitz, manager, Product Planning, Hyundai Motor America. “The modifications made by ARK are what SEMA is all about and why we offer the R-Spec model as the ultimate upgradeable, affordable, rear-wheel drive performance platform.”

Powertrain components ARK plans to customize include:
Mahle Performance Ring Set 3.8L Lambda
Brian Crower Connecting Rods – Pro Series w/ ARP2000
ARK 3.8 Supercharger Kit
HKS M45XL Spark Plugs
ARK Custom Turbo with Intercooler Piping
ARK Intercooler
ARK Oil Cooler
Koyo Radiator
ARK True Dual GRIP Exhaust System
ARK 3-1 Dual headers
ARK Dual Downpipes
ARK Testpipes
ARK Hi Flow Intake
ARK Carbon Fiber Cooling Plate
TIAL Wastegate
Blow Off Valve

To the brakes, wheels, tires and suspension ARK plans to customize the following:
ARK 6POT Big Brake Kit
Stainless Steel Brake Lines
DBA Drilled Slotted Rotors
Endless Brake Pads

Clutchmaster Stage 4 Kit with Lighten Steel Chromoly Flywheel

Wheels and tires
VOLK TE37 SL (Super Lights) – Mackin Industries
Toyo Tires
Kics Lug Nuts
Kics Wheel Spacers

ARK DTP Coilovers System
ARK Front Sway Bar
ARK Rear Sway Bar
ARK Front Strut Bar
Cusco Front Pillow Ball Mount
Cusco Front Adj. Control Arms
Cusco Front Lower Power Brace
Cusco Rear Member Power Brace

Interior upgrades include:
Apple iPad Integration Kit
Apple iPad Custom Bezel
Alpine Audio System Kit
Defi Guages – Provided by Driveline Motoring
Bride Zeta 3 Hyper Red Seats - Provided by Driveline Motoring
Additional Bride Fabric - Provided by Driveline Motoring
Takada Short Harness - Provided by Driveline Motoring
Shift boot - Provided by Driveline Motoring
ARK Racing Pedals
ARK 6-point Chromoly Roll Cage
Sparco Champion Edition Steering Wheel - Provided by Driveline Motoring
NRG Black Carbon Ring Quick Release - Provided by Driveline Motoring
NRG Steering Wheel Short Hub - Provided by Driveline Motoring
Sparco Seat Rails - Provided by Driveline Motoring

ARK Performance will also make moderate exterior modifications to the Genesis Coupe, including:
ARK CONCEPT Front Bumper
ARK CONCEPT Front Fenders
ARK CFX Carbon Hood
ARK CFX Carbon Grille
ARK Front and Rear Diffuser
Voltex Type 1S 1480mm CF Wing - Provided By Driveline Motoring

The goal of ARK Performance Inc. is to become a leader in providing superior after­market solutions for a variety of vehicles. Showcasing our excellence through prod­uct demonstrations, ARK Performance currently leads the way in the automotive aftermarket. ARK Performance Inc. was founded fifteen years ago, and is now one of the largest manufacturing facilities in the Republic of Korea. Our primary objec­tives are to produce superior quality OEM and aftermarket automotive parts, while developing applications to contribute to the advancement of the automotive com­munity.
ARK has steadily achieved an increased market share. Our company has broad­ened its product line into performance exhaust systems, suspension, and CNC machined products that are currently being distributed to North America, the Middle East, and Asia. ARK Performance has received high marks for quality manufacturing, which is demonstrated by our ISO9001 and QS9000 certifications. This is the result of using the latest cutting-edge technology, and ultimately producing superior products. As our slogan suggests, the quality of our products directly contributes to the overall quality of performance. ARK Performance will continue to maintain its stance as a leader in quality, providing a satisfying experience for our customers.

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.

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