Besides the Soul White Tiger Concept, Kia also unveiled the Soul Hamstar Concept at the 2010 SEMA Show, a new car developed especially for the music-loving hamsters from firm's award-winning Soul ad campaign. The car comes in a Molten Red colour, and features custom Hamstar artwork and interior appointments.
As you can see from the photos, the design of the car is highlighted by a "star" graphic with the signature Hamstar script logo on the hood, as well as off-black matte finish stripes on the sides, reminding us of vintage warm-up pants.
The exterior design is completed by the black gloss and polished aluminum sport wheels. Inside, the car features red/black sport cloth seat materials with black chenille stars affixed to the back side of the front headrests.
In addition, the manufacturer installed Hamstar sport floor mats and a rubberized Hamstar badge.
Regarding the Soul, this model was the first car what launched under KMA's ongoing design-led transformation and kicked off the most aggressive new vehicle launch cycle in the automotive industry.
The Kia Soule won several awards , as well as a 2009 and 2010 "Top Safety Pick" from the Insurance Institute for Highway Safety (IIHS).