2010 SEMA Show: Kia Soul Hamstar Concept is red… and shiny

Article by Christian Andrei, on November 3, 2010

Besides the Soul White Tiger Concept, Kia also unveiled the Soul Hamstar Concept at the 2010 SEMA Show, a new car developed especially for the music-loving hamsters from firm's award-winning Soul ad campaign. The car comes in a Molten Red colour, and features custom Hamstar artwork and interior appointments.

As you can see from the photos, the design of the car is highlighted by a "star" graphic with the signature Hamstar script logo on the hood, as well as off-black matte finish stripes on the sides, reminding us of vintage warm-up pants.

The exterior design is completed by the black gloss and polished aluminum sport wheels. Inside, the car features red/black sport cloth seat materials with black chenille stars affixed to the back side of the front headrests.

In addition, the manufacturer installed Hamstar sport floor mats and a rubberized Hamstar badge.

Regarding the Soul, this model was the first car what launched under KMA's ongoing design-led transformation and kicked off the most aggressive new vehicle launch cycle in the automotive industry.

The Kia Soule won several awards , as well as a 2009 and 2010 "Top Safety Pick" from the Insurance Institute for Highway Safety (IIHS).

Press Release

KIA MOTORS AMERICA LOOKS TO THE FUTURE AT 2010 SEMA SHOW WITH A VARIETY OF CONCEPT AND PRODUCTION-INTENT VEHICLES

Arriving at the gateway to the 2010-2011 auto show season, Kia Motors America (KMA) is ready to roll at the 2010 Specialty Equipment Market Association (SEMA) Show in Las Vegas with a diverse and attention-grabbing lineup of concept and production-intent vehicles to further showcase Kia’s eye-catching new generation of vehicles. Additionally, following the success last year of its first road racing season in the U.S., including six top 10 finishes, KMA confirmed its plans to campaign the Kia Forte Kia Forte Koup in the GRAND-AM Continental Tire Sports Car Challenge in 2011, and unveiled the performance-inspired Kia Koup Type R Concept, built by Kinetic Motorsports. Amid the activity and DJ-spun tunes at KMA’s SEMA Show display (#10803), show goers also are privy to a sneak preview of two all-new Soul Special Edition concept vehicles developed with production intent, while KMA also has teamed with fashion and lifestyle magazine Antenna for the second consecutive year to create “The Duel,” two custom Sportage CUVs that demonstrate the playful and professional aspects of the vehicle with a closet full of style options.

“Customization makes up the fabric of the SEMA Show and Kia’s design-led brand transformation has paved the way for us to showcase clever, design-inspired vehicles that are production capable,” said Michael Sprague, vice president of marketing & communications, KMA. “Two more limited edition Soul vehicle concepts will artfully express the personalization options and fun available to consumers and tuners in the near future while our first year at the race track served as the inspiration for the exciting Koup Type R Concept.”
Soul White Tiger Concept

Building on the success and consumer interest in the four special edition Souls introduced over the past year, the Soul White Tiger Concept is a precursor to one of two all-new Soul special edition models planned for 2011. A combination of value, safety and technology with plentiful standard equipment, the 2011 Soul White Tiger takes design cues from this year’s Asian Lunar year animal — the Tiger — and dramatically combines an all-white exterior with one-of-a-kind tiger-themed graphics and a contrasting jet black leather interior.

Soul White Tiger Concept builds off of the Soul+ (plus) model with fog lamps, body colored bumpers, sport spoiler, black fender vents, rear bumper cat claw appliqué, alloy fuel door and features white-finish 18-inch alloy wheels to complete its expressive look. On the inside, the Soul White Tiger Tiger will captivate its passengers with its push-button start, black leather seating surfaces and heated front seats. A leather-wrapped steering wheel/shift knob and sport-styled floor mats with contrasting stitching and illuminated scuff plates add to the Soul White Tiger’s aggressive personality. The Soul White Tiger will be arriving in Kia retail showrooms in the coming weeks.
Soul Hamstar™ Concept

After three million views online and the launch of their own “Hamstar™” apparel line, the hip and music-loving hamsters from Kia’s award-winning Soul ad campaign are making their presence known at SEMA with a Molten Red Soul concept vehicle featuring custom Hamstar artwork and interior appointments. The Hamstar Soul Concept stands out from the crowd with its custom red and black color scheme, highlighted by a “star” graphic with the signature Hamstar script logo on the hood and off-black matte finish stripes on the urban passenger vehicle’s sides that are reminiscent of vintage warm-up pants. The exterior is dressed with black gloss and polished aluminum sport wheels for extra attitude and the all black interior includes red/black sport cloth seat materials with black chenille stars affixed to the back side of the front headrests. Special Hamstar sport floor mats and a rubberized Hamstar badge create an additional surprise design element.

A true game-changer for the Kia brand, the Soul was the first vehicle launched under KMA’s ongoing design-led transformation and kicked off the most aggressive new vehicle launch cycle in the automotive industry, which continues through 2011. The 2010 Soul has earned a trophy case full of prestigious awards and accolades since its launch, including earning a 2009 and 2010 “Top Safety Pick” from the Insurance Institute for Highway Safety (IIHS), being a recipient of the “Best Family Cars for 2010” designation by Edmunds.com and Parents Magazine, recognized as “Best Hatchback of 2010” by Cars.com, achieving 2009 “Top 10 Coolest New Cars Under $18,000” status from Kelley Blue Book’s kbb.com, being named to the 2010 Ward’s AutoWorld “Interior of the Year” list, and being named one of the “Most Exciting Cars of 2010” by TIME.com.

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