2010 SEMA Show: Kia Soul White Tiger Concept shows its claws

Article by Christian Andrei, on November 2, 2010

Kia unveiled today at the 2010 SEMA Show the Soul White Tiger Concept, a precursor to one of two all-new Soul special edition models set to make its debut in 2011.

For those who don’t know, the car takes its design cues from this year's Asian Lunar year animal (the Tiger), and combines the all-white exterior with one-of-a-kind tiger-themed graphics and a contrasting jet black leather interior.

Based on the Soul + (Plus), the Soul White Tiger Concept comes with fog lamps, body colored bumpers, sport spoiler, black fender vents, rear bumper cat claw appliqué and alloy fuel door.

The design of the car is completed by the white-finish 18-inch alloy wheels. Inside, the Soul White Tiger comes with push-button start, black leather seating surfaces and heated front seats.

In addition, the vehicle features a new steering wheel wrapped in leather, a new shift knob wrapped in leather, as well as new sport-styled floor mats with contrasting stitching. The new illuminated scuff plates complete the design of the interior. For those interested, the new car will hit the dealerships in the coming weeks.

Kia Motors America's vice president of marketing & communications Michael Sprague said that the SEMA Show and the transformation of the Kia brand can be traced to customization.

According to Sprague, this is what gave the company the chance to exhibit its production capable design models.

Sprague added that there will be two additional limited edition Soul models that will show customization options and the fun available for both consumers and tuners in the coming years.

The brand's first year on the tracks was the inspiration for the Koup Type R Concept.

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