Kia Motors America (KMA), in partnership with fashion and lifestyle magazine Antenna, will unveil two concepts of the MY2011 Kia Sportage compact CUV at the 2010 Specialty Equipment Manufacturers Association (SEMA) Show in Las Vegas. These two highly customized Sportage concepts -- nicknamed "Work" and "Play – were created by Antenna for "The Duel" and targeted towards recreational enthusiasts as well as on-the-go professionals. Both concepts come with the coolest gadgets, technologies and materials that will make them appeal to active and fashion-forward male vehicle owners.
“Play” is a red Sportage concept designed with the active urban male in mind. It features a new skin as well as the latest athletic equipment and accessories. Noticeable is the concept’s exterior that now dons a fresh and forceful new look – a flat red-painted body with texturized matte black trim paint. It features 20-inch MRR HR4 wheels painted a coordinating matte black. Furthermore, Red “Play” Sportage also comes with a custom Yakima roof rack installed with a red and black Cannondale QuikFX Bike with distinct bike pedals and seat.
The “Play” concept features a cabin in which all trim pieces are wrapped in black leather and accented with red stitching. It comes with seats upholstered with black leather, as complemented with black suede racing stripes and trimmed with red stitching. Door panels feature a three-material design: black leather, black suede and red leather. Antenna also endowed the “Play” Sportage concept with an iPod Touch 4 placed into the rear center console. Memphis Audio component speakers can also be found on door insets.
The concept’s rear center armrest dons a quick-release camera holder holding an Olympus EP-L1 camera. Finally, the headliner is upholstered with black suede and a custom beach chair holder, a black-painted beach chair with a red leather seat. On the other hand, the Blue "Work" Sportage is targeted towards sophisticated yet busy professionals. It features a sleek and professional looks thanks to its custom metallic blue paint, roof rack trim, titanium grey wheels, grille insert and bumper inserts.
Also featured on the "Work" Sportage concept are front and rear wheels with concave rims. Its rear wheels are wrapped with 10.5-inch tires for a professional look. While the “Play” concept features a cabin laden with pleasurable accents, the “Work” show CUV creates an interior environment in which busy professionals could feel at home. This is the result of its use of tan leather seats with a diamond stitching design as well as high-quality custom carpeting throughout the concept.
The concept has door inserts wrapped with the same diamond-stitched leather and fitted with upgraded Memphis Audio system speakers concealed by mesh speaker ports. Technologies found inside the “Work” Sportage concept include: a Motorola Droid X molded into the center console; iPads fitted into fiberglass inserts molded into the driver and passenger seatbacks; and Bluetooth wireless technology keyboard mounted into the back of the center console. Rear occupants are able to either remove the iPads with a simple button release or keep them docked. KMA and Antenna also entered into a partnership last year through the Soul Xpression program.