2011 SEMA Preview: ARK Performance preparing Hyundai Veloster rally car

Article by Christian Andrei, on September 29, 2011

It appears that the 2012 Hyundai Veloster will be the star from the 2012 SEMA Show. As expected, Hyundai will unveil some customized versions of its three-door coupe but some of them are kept secret. Still, ARK decided to release some sketches with its customized Veloster which will make its debut in November at the SEMA Show.

As you can see from the photos, ARK Performance will transform the Veloster into a sporty rally car. Of course, Hyundai already unveiled its rally version of the Veloster, but we have to admit that ARK did a better job… at least in the sketches. So, the ARK Performance Veloster will feature a custom twin-scroll turbocharger increasing its horsepower to 210 hp (the standard 1.6-liter four-cylinder engine delivers 138 hp) as well as a bright green and flat gray paint scheme.

Moreover, the Veloster designed by ARK will feature mechanical, interior and exterior modifications such as an open wheel concept with aggressive fenders and Nitto tires. Furthermore, ARK will also develop specific parts for the Veloster in order to showcase the tunability of the engine and vehicle exterior.

Serving as an inspiration for the distinct design of the Hyundai Veloster is clearly a high-performance sport bike. Take the way the A-pillars have been designed for instance. Colored in black, it gives the glass a look like the visor of a motorcycle helmet. The front portion gets that aggressive appearance especially with the hood scoop detailing, the unique LED position lights that is trademark of the Hyundai, and the hexagonal front grille. Hyundai is offering an optional package that puts in a large panoramic sunroof, fog lights, piano black highlights, and chrome grille surround.

On the interior, the controls and center stack look like the fuel tank of a sport bike. There is even a push-button starter integrated to it. The floor console looks like a sport bike’s seat with the air vents clearly motivated by the tailpipes of a motorcycle. All around the interior are the metallic highlights. Offered as well are the alloy pedals and the shift knob and steering wheel wrapped in leather.

Going to the exterior, the rear part comes with a dynamic design especially with the lower fascia in black, dual-centered exhaust tips in chrome, and unique glass hatch. All of these are able to match the look of the front. Viewed from its profile are the wraparound headlights and taillights, mirrors and door handles in the same color as the body, muscular wheel arches, and the character lines with the "Fluidic Sculpture" quality.

Standard feature are the alloy 17-inch wheels with the option of two 18-inch ones. The 18-inch wheels in particular have painted inserts, the first of its kind for this segment. It was during the North American International Auto Show that Hyundai first unveiled to the world its three-door 2012 Hyundai Veloster coupe. One unique feature of this model is that when compared to others in the compact coupe segment, it has a third door and thus allows easy access to the seats in the back.

Other equipment fitted includes the brand’s very own Blue Link telematics system and the Pandora internet radio that has the touch screen 7-inch display. Powering it is a direct-injected 4-cylinder 1.6-liter engine that’s paired to the first dual-clutch transmission of the brand.

Press Release


To showcase the performance capabilities and aftermarket potential of its innovative three-door coupe, Hyundai has teamed up with ARK Performance to transform Veloster into a sleek and sporty rally car. The ARK Performance Veloster will be unveiled at the 2011 SEMA Show with a custom twin-scroll turbocharger increasing its horsepower to 210HP and a bright green and flat gray paint scheme to give enthusiasts a glimpse at Veloster’s potential. ARK Performance’s Veloster will be shown in the Hyundai booth between November 1-4, 2011 among other modified Velosters and Genesis Coupes.

The ARK Performance Hyundai Veloster will showcase mechanical, interior and exterior modifications including an open wheel concept with aggressive fenders and Nitto tires. ARK will also develop Veloster specific parts to showcase the tunability of the engine and vehicle exterior.

ARK Performance has planed numerous modifications to make this Veloster a must-see vehicle at this year’s SEMA Show.

Mechanical components ARK plans to customize include:

  • Ÿ ARK Turbo Charger and Intercooler System
  • Ÿ ARK Intercooler Piping System
  • Ÿ ARK Custom Oil Cooler
  • Ÿ ARK Turbo Manifold
  • Ÿ ARK Lightweight Pulley System
  • Ÿ ARK Six-Pot Big Brake Kit
  • Ÿ ARK Eight-Point Chromoly Rally Style Roll Cage
  • Ÿ ARK DTP Track Coilover System
  • Ÿ ARK Upper Strut and Front and Rear Sway Bar
  • Ÿ ARK Camber and Control Arms
  • Ÿ ARK GRIP Dual Exhaust
  • Ÿ ARK RSEPC Downpipes and Test Pipes

Interior enhancements include:

  • Ÿ JPM Coachworks Custom OEM Seats with Alcantara Interior
  • Ÿ JPM Coachworks Custom Alcantara Shift Boot
  • Ÿ JPM Coachworks Custom Alcantara Dashboard
  • Ÿ JPM Coachworks Custom Alcantara Headliner
  • Ÿ JPM Coachworks Custom Alcantara Doors and Visors
  • Ÿ JPM Coachworks Custom Floor Mats
  • Ÿ JPM Coachworks Custom Alcantara Audio Finish
  • Ÿ Image Dynamics Q450.4 Amplifiers
  • Ÿ Image Dynamics Q600.1 Amplifiers
  • Ÿ Image Dynamics XS65 Component Speakers
  • Ÿ Image Dynamics ID10D4 Subwoofers
  • Ÿ ARK Racing Pedals
  • Ÿ DSG Performance / Password JDM Shift Knob
  • Ÿ DSG Performance / SUN Automotive Eco
  • Ÿ DSG Performance / SUN Hyper Voltage System GT
  • Ÿ DSG Performance / SUN Automotive Gauss System
  • Ÿ DSG Performance / SUN Automotive Hot Inazma Pocket
  • Ÿ DSG Performance / SUN Automotive Hyper Ground System
  • Ÿ Jason Noren Fabrications Custom Rally Cage
  • Ÿ Adam Perry Custom Audio Setup

ARK Performance will also make moderate exterior modifications to the Veloster, including:

  • Ÿ ARK CFX Designs Front Lip
  • Ÿ ARK CFX Designs Side Skirt
  • Ÿ ARK CFX Designs Rear Bumper
  • Ÿ ARK SFX Designs Wide Front and Rear Fenders
  • Ÿ ARK CFX Designs Grille
  • Ÿ ARK SFX Rear Wing Mount
  • Ÿ OneEighty Custom Headlights
  • Ÿ OneEighty Custom Taillights
  • Ÿ OneEighty Custom Fog Lamps
  • Ÿ Rally Armor Custom Veloster Mud Flaps
  • Ÿ Rally Armor Custom Veloster Mounts
  • Ÿ DSG Performance / Password JDM Chromoly Lug Nuts
  • Ÿ Yokohama Advan RZ Gunmetal x5
  • Ÿ Nitto NT05 x5
  • Ÿ Beyond Autobody Custom Paint and Finish


The goal of ARK Performance Inc. is to become a leader in providing superior after­market solutions for a variety of vehicles. Showcasing our excellence through prod­uct demonstrations, ARK Performance currently leads the way in the automotive aftermarket. ARK Performance Inc. was founded fifteen years ago, and is now one of the largest manufacturing facilities in theRepublicofKorea. Our primary objec­tives are to produce superior quality OEM and aftermarket automotive parts, while developing applications to contribute to the advancement of the automotive com­munity.

ARKhas steadily achieved an increased market share. Our company has broad­ened its product line into performance exhaust systems, suspension, and CNC machined products that are currently being distributed to North America, the Middle East, andAsia. ARK Performance has received high marks for quality manufacturing, which is demonstrated by our ISO9001 and QS9000 certifications. This is the result of using the latest cutting-edge technology, and ultimately producing superior products. As our slogan suggests, the quality of our products directly contributes to the overall quality of performance. ARK Performance will continue to maintain its stance as a leader in quality, providing a satisfying experience for our customers.


Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, 5-years of complimentary Roadside Assistance and the Hyundai Trade-in Value Guarantee.


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