Hyundai aims to show off the aftermarket potential for the all-new Veloster and one of its strategies involves partnering with PM Lifestyle, a leading digital media distributor in the car industry, and the Universal Technical Institute (UTI). Hyundai sought to develop a potent and interactive custom Veloster for the 2011 SEMA Show in Las Vegas on Nov. 1-4. Hyundai built a bold, blue Veloster with a carbon-fiber hood, Konig Deception wheels and custom leather interior.
Jayke Milton, Build Coordination, PM Lifestyle, said that the Veloster is the “perfect platform” for fans who want to make daily modifications to their vehicles and for students who want to learn to be mechanic. He said that adding and removing equipment off the Veloster sub-frame is “fairly simple.” He also said that the three-door feature on the Veloster makes it unique and highly exciting.
After SEMA, PM Lifestyle Veloster will go on a tour with UTI for three years. It will appear in more than 120 autocross, supercross and school demonstration events. Located nationwide, UTI provides technical education training for students who want careers as professional automotive, diesel, collision repair, motorcycle and marine technicians.
The new Hyundai Veloster is endowed with a distinct design inspired by a high-performance sport bike. In fact, its glass looks like a motorcycle helmet visor because of its blacked A-pillars. Up front, the Veloster is distinguished by Hyundai's signature hexagonal front grille flanked by the brand’s hallmark LED position lights and hood scoop detailing. Customers may avail of further optional packages that feature piano black highlights, a chrome grille surround, fog lights, and a large panoramic sunroof.
Meanwhile, the profile of the new Hyundai Veloster is defined by the "Fluidic Sculpture" character lines and muscular wheel arches. It is completed by wraparound headlights and taillights, and body-colored door handles and mirrors. As standard, the new Hyundai Veloster rides on 17-inch alloy wheels, with two types of 18-inch wheels offered as options. One of these 18-inch wheels features painted inserts.
At the rear, the new Hyundai Veloster features an aggressive design marked by dual centered chrome exhaust tips, a characteristic glass hatch, and black lower fascia. On the other hand, the interior of the Veloster reveals a center stack and controls similar to a sport bike fuel tank, and even comes with an available push-button starter. Moreover, the floor console and air vents are similar to a bike’s seat and tailpipes, respectively. Likewise, the interior is laden with metallic accents.
Customers may also avail of the optional alloy pedals as well as leather-wrapped steering wheel and shift knob. Featuring the styling of a coupe and the functionality of a hatchback, the new Hyundai Veloster features a third passenger-side door. This hinged door is located on the passenger side of the Veloster, thereby making it easier for rear passengers to enter the vehicle. However, the handle of this passenger-side rear door is purposely concealed in order to preserve its coupe design.
This implement offers a better alternative to smaller rear-hinged access doors in some coupes. This rear door, however, cannot be opened unless the driver-side door is opened first, thereby resulting to a lot of inconvenience and annoyance, especially when operating in tight parking lot situations.