2011 SEMA Show: Chevrolet Hot Wheels Camaro Concept

Article by Christian Andrei, on November 1, 2011

We know that Hot Wheels created lots of toys inspired by Chevrolet cars, but the new Hot Wheels Camaro Concept is out of this world. Unveiled today at the 2011 SEMA Show, the vehicle is inspired by the “Custom Camaro” – the dazzling Spectraflame1:64-scale toy that was part of the original 16 Hot Wheels cars released in 1968.

That project was created by the Hot Wheels Design studio in California in collaboration with General Motors Design studio in Michigan.

The original car featured the metallic Spectraflame paint finish, while the Camaro Hot Wheels Concept comes with a brilliant, chrome-style finish created in a similar manner: a tinted top coat over a shiny base. Moreover, the green color is completed by satin black ground effects (splitter, rocker and rear fascia-side extensions), as well as by the 20-inch satin black wheels featuring a Torch Red stripe.

Furthermore, we find a ZL1 grille with Hot Wheels badging, Hot Wheels badge on the decklid, Euro-style taillamps with new inner smoked lens, Euro-style rear fascia with new diffuser and exhaust bezels, a new ZL1 rear spoiler, new Chevrolet Accessories Modified Satin Black Stripe and Black aluminum hood insert with milled hood vent extractors.

The interior features black leather-wrapped IP and door inserts with Torch Red accents, and cut-and-sew flames, Hot Wheels sill plates, a Chevrolet Accessories pedal kit and Hot Wheels cut-and-sew embroidered logos in the front seatbacks.

Its design keenly resembles the initial concept car, and it continues the tradition of style produced back in 1967 to 1969. It is the 2010 Chevrolet Camaro two-door sports coupe with traditional proportions within its dimensions: a length of 190.4 inches (4,836 mm), width of 75.5 inches (1,918 mm), height of 54.2 inches (1,376 mm) and wheelbase of 112.3 inches (2,852 mm).

The coupe’s powerful, sturdy fenders seemingly stretch the long hood and short deck to the corners, while its windshield is raked sleekly at 67-degrees to improve streamlining. In fact, drag coefficients are 0.35 on the V8 SS models and 0.37 on the V6 models.

Chevrolet Camaro coupe’s wheel arch openings were particularly focused on during development. It is designed so that the top of the tyre to bottom of the fender relationship is constant in all versions, whether fitted with the 18-inch standard, or 19- or 20-inch optional wheels.

The trademark V-shaped nose and the aluminium hood with 2.5-inch (63.5 mm) power dome are seen on all versions, just like the high-performance models of the Camaro. Meanwhile, the SS models are distinguished by upper front fasciae with simulated air intakes and larger lower air intakes.

Even the Camaro coupe’s roof features a Chevrolet signature – the sculpted twin cockpits adapted from the Corvette. Externally, the B-pillars cannot be visually discerned, which results in a hardtop coupe image.

These B-pillars are engineered for more stiffness. High production quality is maintained through utilisation of one-piece body stamping for seamless and gapless side devoid of any appliqués. The coupe also features the classic Camaro “gills” in front of the rear wheel housings.

There are ten body colours customers can choose from: Black, Victory Red, Rally Yellow, Silver Ice Metallic, Red Jewel Tintcoat, Cyber Grey Metallic, Aqua Blue Metallic, Inferno Orange Metallic, White and Imperial Blue Metallic.

The LT and SS models can also be customised with an RS appearance package consisting of HID headlamps with integrated halo rings, rear spoiler (for the LT), special rear lights and Midnight Silver finished 20-inch wheels.

Press Release

Full-Scale Fun: The Camaro Hot Wheels Concept

Fulfilling the wish of every child who has ever played with one, Chevrolet and Hot Wheels® have created a life-size Hot Wheels Camaro Concept. The car debuted at the 2011 SEMA Show – the aftermarket industry’s premier display of automotive toys.

The Camaro Hot Wheels concept is inspired by the “Custom Camaro” – the dazzling Spectraflame® 1:64-scale toy that was part of the original 16 Hot Wheels cars released in 1968. The project was a collaborative effort between the General Motors Design studio in Michigan and the Hot Wheels Design studio in California. Each sketched its own ideas of a life-size Hot Wheels Camaro, compared notes and refined their visions until the concept hit the right note for each group of designers.

“The Camaro has been a mainstay in the Hot Wheels lineup since 1968,” said Phil Zak, GM design director. “Several generations of car enthusiasts grew up playing with Hot Wheels Camaros, while dreaming of driving the real thing, so this was a once-in-a-lifetime opportunity to make that dream a reality.”

There was a similar buzz of excitement in the Hot Wheels studio.

“The Hot Wheels and Camaro brands have been paired together since their inception,” said Felix Holst, vice president of design for the Mattel Wheels Division. “As part of the brands historic sweet 16, the Camaro was the first Hot Wheels car ever produced. The Spectraflame paint and redline tires of those first Hot Wheels cars have been the dreams of guys for generations, and it was thrilling to inject these elements into a Camaro for real.”

The synergistic project created a car that is instantly identifiable as a Camaro with styling cues – including flat-black graphics, red-line wheels and, of course, the dazzling metallic-green finish – that are classic Hot Wheels.

The original Hot Wheels cars debuted with their metallic Spectraflame paint finishes, and the Camaro Hot Wheels Concept features a brilliant, chrome-style finish created in a similar manner: a tinted top coat over a shiny base.

In the case of the original Hot Wheels lineup, the process involved polishing the die-cast metal vehicle bodies and applying a metallic lacquer to them. With the Camaro Hot Wheels Concept, the process was decidedly more complicated.

“We are always looking for innovative ideas and processes that push the boundaries of design – including paint finishes – and the Hot Wheels concept definitely stretched our team to the limit,” said Zak. “They had to essentially invent a new way to paint the car.”

The reflective finish was created using Gold Touch Inc.’s Cosmichrome product, starting with the application of a primer coat on an immaculately prepared surface. The primer coat was then sprayed with a liquid-metal solution to create the mirror-smooth, silver-chrome base coat. Afterward, the green tint was applied in several layers until the just-right color effect was achieved.

“It may sound pretty straightforward, but no one had ever tried using this process to paint a whole car,” said Zak. “The bodywork and paint team experimented with several processes before spraying the first body panel. There were so many variables that contributed to getting the finish perfect, from the drying time to the air pressure of the spray guns – none of which was known before this project – and the team absolutely nailed it perfectly.”

Additional features of the Camaro Hot Wheels Concept include:

  • Over Chrome Green paint with ghosted Hot Wheels logo on the quarter panels
  • Satin black ground effects (splitter, rocker and rear fascia-side extensions)
  • Satin black wheels with milled face and Torch Red stripe: 20x10-inch (front) and 20x11-inch (rear)
  • ZL1 grille with Hot Wheels badging
  • Hot Wheels badge on the decklid
  • Euro-style taillamps with new inner smoked lens
  • Euro-style rear fascia with new diffuser and exhaust bezels
  • ZL1 rear spoiler
  • Chevrolet Accessories Modified Satin Black Stripe
  • Black aluminum “CAMARO” fender badges with milled face
  • Black aluminum hood insert with milled hood vent extractors
  • Chevrolet Accessories Synergy Series gill decals
  • Black leather-wrapped IP and door inserts with Torch Red accents, and cut-and-sew flames
  • Hot Wheels sill plates
  • Hot Wheels cut-and-sew embroidered logos in the front seatbacks
  • Chevrolet Accessories pedal kit
  • Chevrolet Accessories footwell and cup holder lighting (red)
  • Brembo brakes: six-piston front with two-piece rotors and four-piston calipers (Chevrolet Official Licensed Product)
  • Suspension lowering kit by Pedders (Chevrolet Official Licensed Product)
  • Chevrolet Accessories strut tower brace
  • Chevrolet Accessories black engine cover
  • Chevrolet Accessories exhaust system
  • Under the hood is the all-aluminum 6.2L LS3 V-8 backed by the Tremec TR6060 six-speed manual transmission.

Collector’s model

Hot Wheels will offer a collector’s edition 1:64-scale model based on the full-size Concept. Purchase information is available at www.hotwheelscollectors.com, as well as the Hot Wheels and Chevrolet Camaro Facebook pages.

It will be the 18th 1:64-scale Hot Wheels Camaro model produced since 1968, all with a variety of colors and configurations. During the past 44 years, literally millions of Hot Wheels Camaro models have been produced.

The original Custom Camaro from 1968 remains one of the most valuable Hot Wheels toys among collectors. That year, Hot Wheels produced all the Custom Camaro models with Spectraflame paint – except for one version in white enamel.

Today, examples of the Spectraflame Custom Camaro in excellent condition can sell for $150 or more. Only 15 white enamel versions are known to exist, and none are in their original packages.

“The value of a white enamel Custom Camaro is upwards of $3,000,” said Holst. “But if one still existed in the package, the value could be tens of thousands of dollars.”

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