2012 SEMA Preview: Hyundai set to debut the Velocity Concept

Article by Christian A., on October 17, 2012

Hyundai is set to debut the Velocity Concept at the upcoming SEMA Show. This model builds on the strengths of the original Veloster concept by using a bold unrestrained factory-racer design language. It features big 19 x 9.0 inch, HRE lightweight satin-charcoal racing wheels, tarmac-scraping lower body kit with huge front and rear brake cooling ducts, lift-reducing rear diffuser, oversized rear wing, and #1 racecar design graphic.

The Velocity concept is clearly racetrack-oriented and it has kept the old Veloster silhouette. Rather, it focused on achieving exponential performance increases and practical design cues. Chris Chapman, head of Hyundai’s Irvine, California design center, said that in designing the Velocity, they sought to get the “fullest expression” of the strengths of the Veloster’s original concept.

He added that with the Velocity project, Hyundai’s design and engineering teams got the chance to go beyond the production car limitations. Cosworth made engine modifications to the 1.6-liter, direct-injected Veloster engine with the use of performance pistons, rods, turbocharger, intercooler, intake manifold, intake-charging design, fuel system and engine management.

The new engine can produce over 400hp and 350 lb.-ft. of torque, enabling the vehicle to quickly accelerate out of bends. The Velocity has a muscular exterior that matches what it has under the hood. The modifications to the suspension and brakes improve its accelerate prowess, particularly due to its Brembo 4-piston calipers and two-piece rotors, Bilstein springs with monotube dampers, and Kumho Ecsta SPT 275/35R19 high performance summer tires.

Seeing at how uniquely the Hyundai Veloster has been designed, it is clear that a sport high-performance bike served as its inspiration. The black A-pillars for example are unique in a way that they result in the glass having a look similar to the visor of a motorcycle helmet. On the front, there is the trademarked hexagonal grille the brand is famous for and this results in this region having a more aggressive shape. The front is also where the hood scoop detailing has been placed as well as the distinct position lights in LED the brand is known for.

Meanwhile the rear design reveals a more dynamic design with the lower fascia in black. Still in the rear section, one can see the dual centered chrome exhausts and the unique glass hatch. These features allow the rear end to complement the front section and its aggressiveness. On its side, there are the character lines and their “Fluidic Sculpture.” The wheel arches are clearly muscular with the wraparound of both the headlights and the taillights observed clearly. It is in the profile where one can view the mirrors and the door handles having the same color as that of the body. Fitted as standard are the alloy 17-inch wheels though the brand is offering two 18-inch wheel versions as options.

These high quality 18-inch wheels come with a feature that is a first for its segment which is that the inserts have been painted. The brand will be giving customers the choice to add fog lights and chrome grille surround. Piano black highlights are offered as well and it even gets the option to have a panoramic sunroof. Going to the interior, the way the controls and the center stack have been designed give a look similar to the fuel tank of a sport bike.

There is even a push-button started incorporated to it. Meanwhile the floor console echoes the appearance of a bike’s seat with the air vents clearly having motorcycle tailpipes as inspiration. Across the interior though, one can easily see metallic accents. There is the option to have alloy pedals and even have the shift knob and steering wheel wrapped in leather.

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