2012 SEMA Preview: Hyundai set to debut the Velocity Concept

Article by Christian Andrei, on October 17, 2012

Hyundai is set to debut the Velocity Concept at the upcoming SEMA Show. This model builds on the strengths of the original Veloster concept by using a bold unrestrained factory-racer design language. It features big 19 x 9.0 inch, HRE lightweight satin-charcoal racing wheels, tarmac-scraping lower body kit with huge front and rear brake cooling ducts, lift-reducing rear diffuser, oversized rear wing, and #1 racecar design graphic.

The Velocity concept is clearly racetrack-oriented and it has kept the old Veloster silhouette. Rather, it focused on achieving exponential performance increases and practical design cues. Chris Chapman, head of Hyundai’s Irvine, California design center, said that in designing the Velocity, they sought to get the “fullest expression” of the strengths of the Veloster’s original concept.

He added that with the Velocity project, Hyundai’s design and engineering teams got the chance to go beyond the production car limitations. Cosworth made engine modifications to the 1.6-liter, direct-injected Veloster engine with the use of performance pistons, rods, turbocharger, intercooler, intake manifold, intake-charging design, fuel system and engine management.

The new engine can produce over 400hp and 350 lb.-ft. of torque, enabling the vehicle to quickly accelerate out of bends. The Velocity has a muscular exterior that matches what it has under the hood. The modifications to the suspension and brakes improve its accelerate prowess, particularly due to its Brembo 4-piston calipers and two-piece rotors, Bilstein springs with monotube dampers, and Kumho Ecsta SPT 275/35R19 high performance summer tires.

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