2012 SEMA Preview: Jeep Grand Cherokee Half & Half

Article by Christian Andrei, on October 17, 2012

Mopar Performance parts and accessories gave a makeover to the Jeep Grand Cherokee Half & Half. Mopar also cleverly demonstrated the before and after by placing a zipper graphic down the center of the vehicle. This giant-size Mopar zipper was attached to the front bumper and is suggestive of the dual-identity of the Jeep Grand Cherokee Half & Half.

On one side, there’s a totally fine 2013 Deep Cherry Pearl Coat 2013 stock Jeep Grand Cherokee Laredo. While on the other side, there’s a highly “Moparized” Grand Cherokee that shows potential customers how the vehicle could look when it’s fitted with hundreds of thousands of Mopar parts and accessories to select from to customize your ride.

The wheels also display the one-of-a-kind “split-screen” effect of the Jeep Grand Cherokee Half & Half. The side with the stock features has standard 17-inch wheels. Meanwhile, 20-inch chrome wheels are used on the “Moparized” side of the vehicle. Mopar also gave the chrome wheels a crisp and cool appearance. Mopar used chrome on the mesh-grille insert, tube steps, mirror caps, hood air deflector and fog lamp bezels.

The exterior has also received a trailer hitch with wiring harness, front tow hooks, bright license plate frame, roof rack cross bows and luggage carrier. Even the interior is evenly divided between stock and “Moparized”.

The Mopar segment of the Jeep Grand Cherokee Half & Half uses accessories such as Grand Cherokee logo door-sill guards, a bright pedal kit, all-weather mats, cargo tray, cargo net, premium Katzkin Tuscany Leather interior and remote-start capabilities.

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