2012 SEMA Show Preview: Hyundai Genesis Coupe by Cosworth

Article by Christian Andrei, on October 3, 2012

At the 2012 SEMA Show, Cosworth’s own Hyundai Genesis Coupe will be displayed alongside the ARK Performance Genesis Coupe. The rear-drive Genesis Coupe has an output of 389-hp and 325 lb-ft of torque. Nicole Armbrustmacher, director of marketing, Cosworth Americas said that this is a “great platform” to be used for its ultimate Cosworth Genesis Racing Series street model.

Cosworth dubs this as the “Cosworth Genesis Racing Series.” It has kept the exterior upgrades subtle. The carbon fiber accessories on the new front bumper, rear diffuser and side skirts will be emphasized further with a custom blue shade.

It will be getting custom wheels as well as a subtle trunk spoiler. Its performance will be enhanced further by its own intake and exhaust system with a retuned ECU.

The interior will be getting numerous Cosworth items such as a special steering wheel, shift knob, pedals and a shift boot.

The seats will get a two-tone treatment, which would probably match the blue exterior shade. Lastly, the car will be available with a new Cosworth suspension and bigger brakes.

Press Release


Hyundai chose the world-renowned engineering design and manufacturer, Cosworth, as a development partner to create the ultimate Genesis Coupe known as the Cosworth Genesis Racing Series (CGRS). The eye-grabbing blue Cosworth CGRS concept will be showcased with the Hyundai brand at the upcoming 2012 SEMA show.

This special Cosworth-tuned model takes the new Genesis Coupe 3.8-liter, direct-injected engine to racecar levels, with an impressive 389 horsepower at 6400 rpm, and tire-shredding torque of 325 lb.-ft. at 5100 rpm, all with daily-driving civility. From the exterior, the Cosworth design theme radiates a retina-bending satin-gloss blue finish, aero front splitter, gunmetal-finish lightweight racing wheels, integrated rear spoiler, and blackout rear diffuser. While unmistakably race-oriented, the Cosworth concept retains the original Genesis Coupe design language, focusing most on astounding performance gains and real-world performance potential.

"The rear-drive Genesis Coupe is simply a great platform from which to build our ultimate Cosworth Genesis Racing Series street model," said Nicole Armbrustmacher, director of marketing, Cosworth Americas. "The Cosworth Genesis Racing Series Coupe truly demonstrates the purpose-built performance potential of the affordable Genesis Coupe line. We're proud to partner with Hyundai for this ultimate racing series model."

While the exterior is purposeful and subdued, the Cosworth Genesis Coupe goes far beyond exterior cosmetics, with maximized under-hood performance modifications, a race-like interior environment, tires, brakes and suspension. The comprehensive list of Cosworth performance enhancements include:


Improved thermal management
Optimization of induction and exhaust systems
Enhanced engine control parameters
Cosworth Intake and High-flow Exhaust

Cosworth CGRS Steering Wheel
Cosworth CGRS Shift knob
Cosworth CGRS Pedals
Cosworth CGRS Shift Boot
Cosworth Two-Tone Sport Seats
Cosworth Two-Tone Interior Treatment

Cosworth CGRS Satin/Gloss Blue
Cosworth CGRS Full front replacement bumper w/ integrated Carbon Fiber Brake Ducts
Cosworth CGRS Carbon fiber front splitter
Cosworth CGRS Carbon fiber side skirt lip
Cosworth CGRS Carbon fiber Diffuser
Cosworth CGRS Integrated Trunk Spoiler
Cosworth CGRS Edition Wheels
Cosworth CGRS logo and hood graphics


Cosworth Big-Brake System


Cosworth Performance Suspension

Cosworth Group was founded in 1958. With headquarters in Northampton, UK, the company has a globally recognized brand and employs 400 staff across Europe, the USA and India. The group provides high performance technologies to a diverse range of industries including aerospace, defence, automotive and sport. Cosworth leverages its unique combination of advanced technologies, engineering expertise, manufacturing and test capabilities to deliver high performance products and services to a global blue-chip customer base. Cosworth Group can be found at www.cosworth.com.

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.

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