2014 SEMA Preview: Hyundai, ARK Performance unveil the Genesis AR550 Concept

Article by Christian Andrei, on September 30, 2014

After announcing the custom Bisimoto-tuned Sonata, Hyundai revealed another project that will make its debut at the 2014 SEMA Show. This time, the project is based on the 2015 Hyundai Genesis Sedan and was developed in collaboration with ARK Performance. Dubbed Genesis AR550 sedan, the new high-performance vehicle is seen as a rival for German super-sedan rivals such as those from Mercedes-AMG, BMW M and Audi’s RS.

As you can see from the photos, exterior modifications are extreme and the Genesis features an AR Aero package designed by Infinite Auto Design, a new front bumper with carbon fiber front lip, wide front and rear fenders, new carbon fiber side sills, a rear trunk decklid, Crystal Project headlights upgrade as well as a new mesh for the front grille. Inside, we find Katzkin custom diamond stitched seats and panels.

In addition, the vehicle was fitted with a new ARK front strut reinforcement bar, front and rear stiffened sway bars, am Airrex premium air suspension system, ARK knuckles and control arms, a new Brembo brake kit and new ARK Lightweight Forged wheels. Under the hood, there is a 5.0-liter Tau V8 engine that produces 420 hp and 383 lb-ft of torque in the standard version.

And because this is no ordinary vehicle, the engine was boosted to 550 hp thanks to a Rotrex supercharger, a new intake system, an ARK Grip exhaust system and an upgraded engine management.

“The AR550 concept focuses on refined performance that integrates directly with Hyundai’s ‘Design to Empower’ vision for the Genesis Sedan,” said Lerry Liu, Marketing Director, ARK Performance, Inc. “This year we are focused on two core elements all under the new line of ARK Racing (AR) concepts for Hyundai’s. First, we focused on the power, handling, and most importantly the sound of the Hyundai power plant. Second, we integrated our high-performance racing technology to introduce a very unique and bold Hyundai vehicle.” 

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