Mercedes-Benz is preparing to enter the US commercial midsize van segment in fall of 2015 and in order to prepare its debut it unveiled four customized vans at the 2014 SEMA Show. Moreover, this occasion marks the introduction of the new “Mercedes-Benz Metris” nameplate for US and Canada, while the “Vito” nameplate will be used for all other global markets.
So, those attending the 2014 SEMA Show will see the Party/DJ Van by RENNtech, a custom van designed for a DJ that features a clamshell style roof able to open and act as a backdrop. Another creation is the HQ Custom Design Luxury Van inspired by an executive shuttle van and offering the finest craftsmanship and attention to detail as well as the best in audio/visual.
The Fire Chief Concept Truck by RADO is a rolling communications center that can transport a Fire Chief to all locations in many situations. The last vehicle is the Mobile Golf Pro Shop by Garmin, a vehicle that helps players evaluate their golf game and simulate potential outcomes.
"We are pleased to reconfirm our September announcement at the IAA Truck Show in Hannover that we will launch a midsize commercial van in the US market in fall 2015," said Bernie Glaser, Vice President and Managing Director of Daimler Vans USA, LLC. "It is only logical that we take a global approach and also expand our successful vans business in the USA. Our SEMA "Mission Metris" presence with 4 different van concepts will be an effective way for us to hit the ground running to announce the nameplate 'Mercedes-Benz Metris' and to show off its unmatched versatility, size, and safety." [source: Mercedes-Benz]