Jeep Wrangler Red Rock Concept seen at SEMA 2015

Article by Christian Andrei, on November 5, 2015

Jeep and Mopar have collaborated to create the concept vehicle that is on display at the 2015 Specialty Equipment Market Association (SEMA) Show in Las Vegas.

That creation – called the Wrangler Red Rock Concept vehicle – pays homage to the Red Rock 4-Wheelers off-road club that hosts the annual Easter Jeep Safari in Moab, Utah. The club will celebrate their 50th annual Easter Jeep Safari in 2016.

The yearly event began in 1967 with an off-road drive along the “Behind the Rocks Trail.” In consonance with the event, the Jeep brand will build 50 serialized Jeep Wrangler Red Rock special-edition models in 2016.

These models will be previewed by the Wrangler Red Rock Concept that debuted at the SEMA show. The concept will be created using a production Jeep Wrangler that will be customized with aftermarket Performance Parts from Mopar.

In fact, the Jeep Wrangler Red Rock special-edition model will sport some elements found on the Red Rock Concept. Additionally, customers could avail of select items featured on the Red Rock Concept as aftermarket parts from Mopar.

Mike Manley, Head of Jeep Brand at FCA Global, noted that the annual Easter Jeep Safari is one of the most significant events for any Jeep enthusiast. He said that Jeep is grateful to the Red Rock 4-Wheelers for continuing the Jeep event.

Hence, it is presenting the Wrangler Red Rock Concept as a tribute to the club and the event. On the other hand, Pietro Gorlier, Head of Parts and Service (Mopar) at FCA – Global, remarked that the Jeep Wrangler is the most accessorized vehicle in Mopar’s portfolio.

In fact, nearly 100 percent of Wrangler customers buy at least one accessory or performance part. He added that Mopar will continue supporting off-roaders by offering high-end, hard-core quality aftermarket Jeep Performance Parts.

Press Release

JEEP AND MOPAR INTRODUCE WRANGLER RED ROCK CONCEPT AT SEMA SHOW

New Wrangler Concept features array of Mopar and Jeep® Performance Parts
A serialized 50-unit special-edition production Wrangler – inspired by the Red Rock Concept – will be built as a tribute to the upcoming 50th Moab Easter Jeep Safari
Based on Wrangler Rubicon Hard Rock edition
Wrangler Red Rock Concept features Amaretto Brown Katzkin leather seats with silver accent stitching and a “Red Rock” embroidered seat back logo
Aftermarket Jeep Performance Parts two-inch lift, 35-inch BFG K02 all-terrain tires, commemorative Red Rock appearance package give Jeep Wrangler Red Rock Concept a unique and rugged presence
November 3, 2015 , Auburn Hills, Mich. - Jeep® and Mopar have teamed up to create the Wrangler Red Rock Concept vehicle that will be showcased at this year’s Specialty Equipment Market Association (SEMA) trade show in Las Vegas. The Jeep Wrangler Red Rock Concept pays tribute to the Red Rock 4-Wheelers off-road club that hosts the annual Easter Jeep Safari in Moab, Utah. For 2016, the Red Rock 4-Wheelers celebrate the 50th annual Easter Jeep Safari, which started in 1967 with an off-road drive along the “Behind the Rocks Trail.”

In celebration of the upcoming 50th annual Easter Jeep Safari, the Jeep brand will produce 50 serialized Jeep Wrangler Red Rock special-edition models in 2016, influenced by the Wrangler Red Rock Concept that makes its debut at the SEMA show.

“The annual Easter Jeep Safari remains one of the most significant events on any Jeep enthusiast’s calendar,” said Mike Manley, Head of Jeep Brand – FCA Global. “We’re extremely grateful to the Red Rock 4-Wheelers for continuing this iconic Jeep event, and we present our Wrangler Red Rock Concept as a tribute to them and the enthusiasts who attend the annual Jeep Safari and support our brand.”

The Jeep Wrangler Red Rock Concept is another example of the potential of customizing a production Jeep Wrangler with aftermarket Performance Parts from Mopar.

“The Jeep Wrangler is the most accessorized vehicle in our portfolio, with almost 100 percent of customers buying at least one accessory or performance part,” said Pietro Gorlier, Head of Parts and Service (Mopar), FCA - Global. “Mopar continues to support serious off-roaders by offering a full-line of high-end, hard-core quality aftermarket Jeep Performance Parts to personalize their rides and tackle extreme trails.”

When the Jeep Wrangler Red Rock special-edition model is produced next year, it will feature some of the content shown on the Red Rock Concept. Select items showcased on the Concept will be available as aftermarket parts from Mopar.

Jeep Wrangler Red Rock Concept
Based on a Wrangler Unlimited Rubicon Hard Rock, the Wrangler Red Rock Concept includes next-generation Dana 44 solid front and rear axles, a Rock-Trac® transfer case with a 4.10 axle ratio, a power dome vented hood, new premium off-road rock rails, and front and rear red tow hooks. Wrangler Red Rock Concept-specific features include a commemorative Red Rock badge and Red Rock hood decal, low gloss Jeep badge, low gloss Granite Crystal off-road bumpers, and a body-color grille with low-gloss black grille throats and headlamp accents.

Since it’s based off of the Wrangler Rubicon Hard Rock, the Red Rock Concept is equipped with Tru-Lok® electronic locking differentials, the Rock-Trac® transfer case and a 4:1 low-range ratio. A 73.1:1 crawl ratio with the manual transmission enables the Red Rock Concept to scale obstacles others just dream about.

Inside, Amaretto Brown Katzkin leather seats with silver accented stitching and a “Red Rock” embroidered seat back logo set the Red Rock Concept apart from the rest of the Wrangler lineup. A serialized “Red Rock” grab handle plaque is also featured to commemorate the 50th anniversary of Easter Jeep Safari.

The Wrangler Red Rock Concept’s robust look and off-road capabilities are enhanced with help from a 2-inch lift kit, 17-inch beadlock wheels – in low gloss black; the bead lock rings are low gloss Granite Crystal – wrapped in rugged 35-inch BFG K02 all-terrain tires, LED headlamps and fog lights, and a Jeep-branded CB radio. The Wrangler Red Rock Concept includes an aftermarket Warn Rubicon winch, front and rear differential covers, and a reinforced swing gate and wheel mount.

Since 2002, Jeep and Mopar have collaborated on more than 50 unique concept vehicles for enthusiasts who attend the popular Easter Jeep Safari.

About Jeep Brand
Built on more than 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Cherokee, Compass, Grand Cherokee, Patriot, Renegade, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.

About Mopar Brand
Mopar (a simple contraction of the words MOtor and PARts) was trademarked in 1937 with the launch of an antifreeze product, but it truly made its mark in the 1960s during the muscle-car era. From Mopar Performance Parts to enhance speed and handling for both road and racing use, the brand soon expanded to include technical service and customer support.

Today, Mopar is FCA’s service, parts and customer-care brand and distributes more than 500,000 parts and accessories in over 150 markets around the world. With more than 50 parts distribution centers and 27 customer-contact hubs globally, Mopar integrates service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Mopar is the source for genuine parts and accessories for FCA brands.

Mopar parts are engineered together with the same teams that create factory-authorized specifications for FCA vehicles. This offers a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.com.

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