Spotted at SEMA: TRD editions of Toyota Avalon, Camry, Corolla, Highlander, Land Cruiser

Article by Andrew Christian, on November 8, 2015

Toyota has made sure that its Toyota Racing Development (TRD) division has something interesting to show off at the 2015 Specialty Equipment Market Association (SEMA) Show in Las Vegas.

In fact, TRD has sent five specialized vehicles to represent Toyota’s most popular models: Avalon, Camry, Corolla, Highlander and Land Cruiser. All of these SEMA Edition TRD vehicles are designed to serve as inspiration for both industry professionals and consumers.

TRD modified these vehicles for SEMA, giving them sportier appearances and more responsive handling. Steve Appelbaum, National Engagement Marketing Manager for Toyota Motor Sales, U.S.A., remarked that the carmaker’s SEMA Edition TRD vehicles will “surprise many,” adding that they are “hot” and “sexy.”

All SEMA Edition TRD concepts are wrapped in special edition Silver Pearl paint while its cabin features custom TRD embroidery. Save for the Land Cruiser, all models feature a front chin spoiler, rear-end diffuser treatment and aero-inspired rocker panels.

First off is the SEMA Edition TRD Avalon, which is derived from production 2015 Avalon XLE Touring. It is only appropriate to include the Avalon in TRD’s SEMA lineup as the premium midsize sedan has been the benchmark in its own segment.

As Toyota’s flagship sedan, the Avalon stands at the peak of the carmaker’s lineup. Its athletic exterior aptly expresses its dynamic performance as well as its refinement and technology.

With its popularity among drivers and passengers, the Avalon has proven to be one of the mainstays in Toyota’s product lineup; thus, it is highly qualified to have its own SEMA version.

The SEMA Edition TRD Avalon features a ride height lower by 1.5 inches compared to the 2015 Avalon XLE Touring, thanks to lowering springs at front and rear. It also features TRD performance-tuned struts all around and TRD custom free-flow cat-back performance dual exhaust with quad tips.

Moreover, the SEMA Edition TRD Avalon sports TRD decklid badging. Its side profile is accentuated by bronze 19×9-inch TRD performance wheels wrapped in 255/35/19 tires.

On the other hand, the Camry, the best-selling car in the United States, truly deserves to have its own SEMA Edition TRD. It received a major redesign for the 2015 model year, and features a bolder appearance, improved aerodynamics and stiffer body.

Thus, for the SEMA Edition TRD Camry, the 2015 Camry XSE V6 was used as a basis. However, the SEMA Edition TRD Camry is lower by 1 inch up front and 1.5 inches in back, thanks to TRD lowering springs. This lower ride also helps improve aerodynamics, traction and handling while giving the SEMA Edition TRD Camry a more imposing stance.

It also features TRD performance-tuned struts and brake pads, as well as custom free-flow cat-back performance dual exhaust. This version of the Camry sits on 21×9.5-inch bronze TRD performance wheels wrapped in 255/35/21 tires.

Meanwhile, TRD also created a SEMA version of Toyota’s perennial best-seller – the Corolla. This compact car is definitely the best-selling nameplate so far, thanks to its superb fuel economy, remarkable styling and “class above” interior room.

Interestingly, the SEMA Edition TRD Corolla is based on the 2016 Corolla LE Eco, which is considered as the most fuel-efficient version of the compact car and has the highest-powered engine among all Corollas.

This is the same engine that powers the SEMA Edition TRD Corolla, but it is mated to a TRD six-speed manual gearbox instead of a continuously variable transmission. For a better performance, TRD added a custom free-flow cat-back single exhaust system.

For a more imposing stance, the SEMA Edition TRD Corolla features a ride height that is one inch lower in front and 1.5 inches lower in the rear than the production Corolla. This SEMA vehicle is riding on 255/30/19 tires wrapped around bronze 19×9-inch TRD performance wheels.

Considered as the pioneer in the midsize crossover SUV category, the Toyota Highlander set the bar for this segment. Now, the SEMA Edition TRD Highlander is setting the bar much higher with modifications focused on the interior.

Its cabin features a full black theme with red accents, from dash panel to door panels. Drivers are also treated to TRD seats. Moreover, the SEMA Edition TRD Highlander features 285/35/20 tires wrapped around 20×10-inch bronze TRD performance wheels on the front and rear.

Just like the first three SEMA TRD vehicles, the SEMA Edition TRD Highlander features a ride height that is lower by 1 inch on the front and 1.5 inches in the rear.

Last but not the least to join SEMA Edition TRD lineup is the Toyota Land Cruiser. This vehicle has been sold in the United States since 1957. Serving as the basis for the SEMA Edition TRD Land Cruiser is the redesigned 2016 Toyota Land Cruiser.

While other SEMA Edition TRD vehicles ride lower than their original counterparts, the SEMA Edition TRD Land Cruiser is the opposite, as it features a ride higher than the base vehicle. In fact, the ride height of the SEMA Edition TRD Land Cruiser is around 2 inches higher than that of the production Land Cruiser.

Since the ride height on the rear remains the same, the SEMA Edition TRD Land Cruiser now has a better angle of approach and ground clearance.

To protect the underbody of the SEMA Edition TRD Land Cruiser from external elements, TRD installed a skid plate.

TRD also augmented the production suspension on the front with TRD adjustable remote-reservoir coilover shock absorbers.

Likewise, TRD added adjustable remote-reservoir shocks and springs on the rear suspension. For enhanced looks and performance, the SEMA Edition TRD Land Cruiser features a TRD brush guard with LED driving lights and a TRD performance off-road air snorkel.

It also features bronze-colored TRD tubular running boards as well as a roof-mounted cargo pod. On the rear, the SEMA Edition TRD Land Cruiser features a TRD performance cat-back dual-tip exhaust.

This SEMA version of the Land Cruisier sits on 285/55/20 tires wrapped around TRD 20×10-inch performance wheels on front and rear. Toyota has decided that it would take the opportunity at SEMA to gather the opinions of SEMA visitors and media alike on the TRD concept vehicles.

According to Appelbaum, the Toyota Avalon, Camry, Corolla, Highlander and Land Cruiser have already done what their rivals in their segments have yet to do. He remarked that the SEMA Edition TRD versions of those vehicles will catch the attention of customers seeking great all-around vehicles that are also sporty.

To view these SEMA Edition TRD vehicles and other Toyota specialty vehicles, visitors just have to proceed to Toyota display booth (#24700) in Central Hall and on the Patio Annex of the Las Vegas Convention Center.

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