ARK Performance works its magic on SEMA-destined Solus Hyundai Genesis Coupe

Article by Christian Andrei, on October 1, 2015

Banking on the long-term relationship ARK Performance has with Hyundai Motor America, the company has released the details of the race-inspired Solus Genesis Coupe. According to ARK, the Genesis Coupe blends luxury and performance in order to compete with the likes of Lexus RC F and the BMW M4.

This will be the seventh consecutive vehicle that tuner company ARK has created for SEMA. The main reason for pairing luxury with performance was to allow it to go toe-to-toe with its top rivals across the world. Mainly based on the success of the 2014 AR550 Genesis Sedan, the design puts more emphasis on having a wider visual look.

With ARK’s trademarked “Solus” wide body kit, this gives the Genesis Coupe a more powerful look. Even its interior was renovated and now has a redesigned dashboard, race-bred steering wheel and gauges, with the right amount of carbon fiber.

This new model is sponsored by Quaker State as well as the Hyundai Assurance Car Care Express, with its more than 300 service centers across the nation. Car Care’s services include quick oil changes and tire rotation, among many others, all in a span of less than one hour.

Quaker State meanwhile is recommended by Hyundai for the company’s dealer network. As a matter of fact, it is the factory fill motor oil for the brand’s vehicles even as they roll off from the assembly line. Truly the Genesis Coupe is the perfect platform that can help ARK’s performance product lineup, shares Kevin Bentley, who is the Marketing and Sales Manager for ARK.

The 3.8-liter engine in the Hyundai has the strength necessary to manage all the additional power the ARK is currently developing. Furthermore the chassis is not just well-balanced but east to modify as well. As such, this will allow ARK to build a lowered and more aggressive stance while ensuring the clean look the company is after, concludes Bentley.

Underneath the hood of the Hyundai is the 3.8-liter “Lambda” V6 engine that is stroked to 4.0 liters to have that powerful start. The addition of the Rotrex supercharger plus strengthened engine internals enables the Genesis Coupe to go even higher than 500 horsepower.

With the help of the 6-speed manual transmission, the power is then sent to the rear wheels that sport the sticky, Nitto rubber. Rounding out the race-bred and aggressive appearance of the vehicle are the new APR Performance carbon fiber front splitter and the addition of a Legato trunk spoiler.

Solus Genesis Coupe will be officially revealed during Hyundai’s SEMA press conference scheduled November 3 at 11:30 a.m. PT. To know more about the 2015 SEMA Show and be updated on the latest news, simply follow #HyundaiSEMA

Press Release

ARK PERFORMANCE BOOSTS POWER AND LUXURY FOR GENESIS COUPE SEMA BUILD

Leveraging its long-standing relationship with Hyundai Motor America, ARK Performance has released details on its race-inspired Solus Genesis Coupe, blending performance and luxury to take on vehicles like the BMW M4 and Lexus RC F. The vehicle will be revealed at Hyundai’s SEMA press conference on November 3 at 11:30 a.m. PT.

For the tuner’s seventh consecutive vehicle built for SEMA, ARK added performance and luxury in tandem, creating a premium coupe that can go toe-to-toe with top rivals from around the world. Building on the success of last year’s AR550 Genesis Sedan, the vehicle’s design focuses on creating a wider visual look to give a more powerful stance using ARK’s own “Solus” wide body kit. The interior also has been given a complete makeover with a redesigned dashboard, race-bred steering wheel and gauges, with ample carbon fiber.

The Solus Genesis Coupe is sponsored by Quaker State and Hyundai Assurance Car Care Express, with more than 300 service centers nationally. Car Care Express provides customers with quick oil changes, tire rotation and other basic services in less than an hour. Hyundai also recommends Quaker State for its dealer network and, it is the factory fill motor oil for Hyundai vehicles as they roll off the assembly line.
“The Genesis Coupe is the perfect platform for developing our performance product lineup,” said Kevin Bentley, Marketing and Sales Manager, ARK Performance, Inc. “Hyundai’s 3.8-liter engine is strong enough to handle all the extra power we’re now developing, and the chassis is well balanced and easy to modify, allowing us to create this lowered, aggressive stance while maintaining that clean look we’re going for.”

Hyundai’s 3.8-liter “Lambda” V6 engine is stroked to 4.0 liters for a powerful start to the build. With the addition of a Rotrex supercharger and strengthened engine internals, the vehicle now develops more than 500 horsepower, sending that power to the rear wheels – now sporting sticky, Nitto rubber – through a 6-speed manual transmission. The addition of an ARK Legato trunk spoiler and APR Performance carbon fiber front splitter round out the vehicle’s aggressive, race-bred appearance.

Follow #HyundaiSEMA to keep up to speed on all of this year’s SEMA activity.

POWERTRAIN MODIFICATIONS:

  • Brian Crower 4.0L Stroker Kit (Built by ARK Performance)
  • JE Pistons
  • Brian Crower Rods
  • Brian Crower Crank
  • Custom Rotrex Supercharger System (Built by ARK Performance)AEM Water/Methanol Injection Kit
  • VP Racing M1 Methanol
  • Cometic MLS Head GasketsPRE Custom ARP Head StudsARK Performance Coated HeadersARK Performance Downpipes with Test PipesARK Performance Thermal Coated GRiP Catback Exhaust System with Burnt TipsSynapse Engineering Radial Blow Off ValveLap3 Korea Custom ECU Tuning

CHASSIS/SUSPENSION MODIFICATIONS

  • ARK Forged Wheels
  • Nitto NT05 Tires
  • ARK Performance DT-P Coilover Suspension Kit
  • ARK Performance Strut Tower Brace

EXTERIOR MODIFICATIONS

  • Ad’ro/ARK “Solus” Wide Body Kit
  • Front Bumper and Front Bumper Extensions
  • Front Wide Fenders
  • Hood
  • Side Skirts
  • Rear Over Fenders
  • Rear Bumper and Rear Bumper Extensions
  • Ad’ro/ARK “Legato” Rear Trunk Spoiler

INTERIOR MODIFICATIONS

  • Rockford Fosgate Complete PUNCH Premium Speaker System
  • AiM Sports MXG Digital Color Display
  • 2015 Hyundai Sonata Sport Steering Wheel
  • Custom Redesigned Dashboard with Integrated Multimedia Screen
  • Custom Carbon Fiber Dash, Center Armrest, and Door Inserts
  • Synapse Engineering Gauges
  • Custom Threaded Shifter

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