Chevrolet unveils the Red Line Concept Series, 2016 Spark RS ahead of the 2015 SEMA Show

Article by Christian Andrei, on October 23, 2015

The Red Line concept cars are scheduled to appear at the 2015 SEMA Show on November 3, but Chevrolet has seen it fit to give car enthusiasts a preview of the new concept cars ahead of their public debut.

The automaker revealed a series of concept cars that blend street smart designs with customization and lifestyle options. The Red Line concept vehicles are the Trax, Malibu, Camaro, Colorado and Silverado 1500 models.

General Motors’ Vice President of Performance Vehicles and Motorsports Him Campbell declared that the Chevrolet Red Line series gives consumers a whole range of options for personalizing each individual unit.

They can do so by using bespoke production and concept accessories that were developed in parallel with the manufacturing of the Red Line Series vehicles at the Chevrolet Design Studios. Campbell also revealed that the accessories were all designed to fit with the Red Line series’ theme.

The accessories will be simultaneously available with the vehicles when they hit dealers. Roger McCormack, Chevrolet’s director for Accessories and Performance Parts Marketing, added that consumers will find value over the fact that the accessories were designed and developed by the same team that conceptualized the Red Line Series concept vehicles.

Each vehicle under the Red Line banner has its own individual highlights. However, they also share exterior features like Enhanced Silver Metallic bodies, a custom Charcoal roof panel and Satin Graphite and red accents.

They also have model nameplates in black glossy finish and red accent, tinted tail lamp lenses and windows and a Chevrolet Performance suspension lowering kit.

In addition to the above, the Malibu Red Line Series Concept is equipped with red fog lamp bezels, black bowtie kits, rear spoilers, hash mark graphics, grille surround and inserts, as well as 19-inch wheels, black mirror, Thule-brand roof racks including mounted skis and snowboards. The interior also sports floor liners, cargo mats and a sport pedal kit.

The Camaro Red Line Series, on the other hand, features both hashmark and decklid panel graphics. They also have red fog lamp bezels similar to the Malibu Red Line Series concepts. They will be fitted with 20-inch wheels, which will feature a Satin Graphite finish with red accent.

Performance components include an air intake kit, a brake package, darkened tail lamps, a black bowtie and fender badge kits and red grille inserts on the upper and lower grille. The interiors will carry premium carpeted floor mats, a cargo mat and sill plates.

The Colorado Red Line Concept, on the other hand, features Thule’s GearOn bike rack, cargo rings, cross rails and tiered storage spaces. It is also be equipped with 18-inch wheels with wheel flares and Goodyear Wrangler Fortitude tires.

Other components include air intake and exhaust kits, sport assist steps, floor liners and a black bowtie tie. Satin Graphite will feature prominently in mirror caps, window molding, grill surround and inserts, fog lamp bezels and door handles.

The fourth line, the Silverado 1500 Red Series Concept cars, have customized red tow hooks, Z71 bedside graphics, Chevrolet Performance Brembo front brake kit, GearOn cargo rings and cross rails, black bowtie kits, Hull-a-Port mounts and straps, assist steps and cargo bed extender and interior floor liners. They also have tinted taillamp lenses and windows, and Satin Graphite components.

Last but not the least are the Trax Red Line Concept cars, with their 18-inch wheels and custom red accents, roof rack cross rails, Thule roof mounts, a cargo tray designed for all weather conditions, interior floor mats, and tinted rear light lenses and windows.

Previewed with the Red Line concept cars is the brand new 2016 Chevrolet Spark RS, a version of the Chevrolet Spark fitted with RS components normally seen in the Camaro, Sonic and Cruze. The Spark’s RS components include 17-inch wheels designed after the Corvette Z07, carbon fiber components for the rear-lower extension, front splitter and rocker extensions.

It also has a lower riding height thanks to its lowered suspension. Its exterior boasts of a Dark Liquid Switchblade Silver finish, and corresponding custom-made graphic accents. The RS concept was jointly developed by Chevrolet’s North American and Korean design teams.

According to Global Chevrolet’s Design Director Todd Parker, the Spark RS is a concept that’s all on its own as it builds upon the RS treatment with its own twist to the design. He also noted that the new concept demonstrates how Chevrolet can build up on the existing RS customization concept and make it fit even the Spark, which is the brand’s smallest car.

Press Release

CHEVROLET RED LINE CONCEPTS SHOWCASE LATEST ACCESSORIES

Blending equal parts style and functionality, Chevrolet’s Red Line Series concept vehicles demonstrate the lifestyle and personalization possibilities of the brand’s latest vehicles – all with a street-smart aesthetic.

Chevrolet previewed the Red Line concepts today, including Trax, Malibu, Camaro, Colorado and Silverado 1500 models, ahead of their public debut at the SEMA Show, on November 3. The preview also included the sporty Spark RS concept.

“The Chevrolet Red Line Series concepts integrate accessories that offer greater personalization choices,” said Jim Campbell, GM U.S. vice president of Performance Vehicles and Motorsports. “Each vehicle wears production and concept accessories thematically linked under the Red Line Series banner. We look forward to gauging public reaction at the SEMA Show and other venues.”

All of the production and concept accessories were developed in Chevrolet’s design studio with the vehicles themselves. The production accessories will be available as the 2016 models arrive in dealer showrooms.

“Chevrolet Accessories bring value and the added security of knowing the parts are designed, engineered, tested and backed by the same team that developed the vehicles,” said Roger McCormack, director, Accessories & Performance Parts Marketing.

All of the Red Line Series concepts share Enhanced Silver Metallic exteriors, with a custom Charcoal roof panel and Satin Graphite and red accents. Additional vehicle highlights:

Trax Red Line Series concept - Custom and concept components:

Satin Graphite accents on the mirror caps, grille surround and openings, window moldings and fog lamp bezels
Custom Trax nameplates in gloss black with red accent
Tinted taillamp lenses and windows
Suspension lowering kit


Malibu Red Line Series concept - Chevrolet Accessories components:

  • 18-inch wheels (with custom red accents) and center caps
  • Black bowtie kit
  • Roof rack cross rails
  • Roof mounts by Thule®
  • Floor mats and all-weather cargo tray.
  • Malibu Red Line Series concept


Custom and concept components:

  • Satin Graphite window molding accent
  • Chevrolet Accessories concept black bowtie kit, rear spoiler, hash mark graphics, grille surround and inserts
  • Malibu nameplate in gloss black with red accent
  • Red fog lamp bezels
  • Tinted taillamp lenses and windows
  • Chevrolet Performance concept suspension lowering kit

Chevrolet Accessories components:

  • 19-inch wheels (with custom red accent) and center caps
  • Black mirror caps
  • Roof rack by Thule® – with mounted skis and snowboard
  • Floor liners, cargo mat and sport pedal kit.

Camaro Red Line Series concept -Custom and concept components:

  • Satin Graphite mirror caps and window moldings
  • Hash mark and decklid panel graphics
  • 20-inch wheels in Satin Graphite with red accent
  • Camaro nameplates in gloss black with red accent
  • Red fog lamp bezels


Chevrolet Accessories and Chevrolet Performance components:

  • Suspension lowering kit
  • Air intake kit
  • Brake package
  • Black bowtie kit and fender badge kit
  • Upper and lower grille inserts in red
  • Darkened taillamps
  • Premium carpeted floor mats, cargo mat and sill plates.

Colorado Red Line Series concept - Custom and concept components:

  • Satin Graphite mirror caps, window moldings, grille surround and inserts, door handles and fog lamp bezels
  • Colorado nameplates in gloss black with red accent
  • Goodyear® Wrangler Fortitude tires


Chevrolet Accessories and Chevrolet Performance components:

  • Air intake and exhaust kits
  • 18-inch wheels (with custom red accents) and center caps
  • Black bowtie kit
  • Wheel flares
  • Sport assist steps
  • GearOn™ cargo rings, cross rails and tiered storage
  • GearOn™ bike rack by Thule®
  • Floor liners.

Silverado 1500 Red Line Series concept - Custom and concept components:

  • Satin Graphite mirror caps, window moldings, grille surround and inserts, door handles and fog lamp bezels
  • Red tow hooks
  • Z71 bedside graphics and Silverado nameplates in black with red accents
  • Tinted taillamp lenses and windows


Chevrolet Accessories and Chevrolet Performance components:

  • Air intake and exhaust kits
  • Brembo front brake kit
  • 22-inch wheels (with custom red accents) and center caps
  • Black bowtie kit
  • Black-chrome exhaust tip
  • Assist steps and cargo bed extender
  • GearOn™ cargo rings and cross rails
  • Hull-a-Port mounts and straps by Thule®
  • Floor liners.

Spark RS concept
Built to showcase dynamic appearance of the all-new, 2016 Chevrolet Spark, this concept applies the sporty RS treatment that has distinguished Camaro, Sonic and Cruze production models.

The Spark RS features a concept carbon-fiber front splitter, rocker extensions and a carbon-fiber rear-lower extension. Seventeen-inch wheels inspired by the Corvette Z07 fill out the wheel openings, while a lowered suspension gives the car an aggressive stance. The exterior is finished in Dark Liquid Switchblade Silver, with custom graphic accents.

“Every Chevrolet has the DNA of the Corvette and the Spark RS concept shows how the brand’s smallest car can deliver big on personalization,” said Todd Parker, director of design, Global Chevrolet. “It advances the RS heritage and interprets it in an entirely new way.”

The Spark RS concept is the result of a collaboration between Chevrolet’s design studios in North America and Korea. Chevrolet is gauging public opinion of the car in its evaluation for possible production.

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