Chevrolet reveals the Camaro Hot Wheels Special Edition

Article by Christian Andrei, on October 30, 2012

It’s exciting that a special Chevrolet Camaro edition inspired by Hot Wheels was unveiled at the recently held Specialty Equipment Market Association Show in Las Vegas. But what’s even better news is that limited numbers of the Chevrolet Camaro Hot Wheels Edition will arrive at showrooms early next year. Chevrolet showed off the production Camaro Hot Wheels car at the SEMA show a year after it presented a bright-green concept car based on the Hot Wheels toys.

Even if the real-world Camaro doesn’t have an orange track with loop-the-loops, it uses one-of-a-kind Kinetic Blue paint, the front grille and rear spoiler from the Camaro ZL1, a new front lip and side skirts, a set of 21-inch wheels with a red lip, matte-black accents for the hood and between the taillights, and a variety of Hot Wheels logos.

In a statement, Chevrolet marketing vice president Chris Perry said that kids of all ages will be able to relive their memories with Chevrolet’s release of this special production model of the Camaro Hot Wheels. Buyers can choose from either a 323-hp 3.6-liter V-6 or a 426-hp 6.2-liter V-8 engine, with each accompanied with either a six-speed manual or automatic transmission.

Chevrolet will offer both coupe and convertible models. The interior includes leather upholstery with red stitching, Hot Wheels Edition door-sill plates, red-accented floor mats, Hot Wheels logos, and the Chevrolet MyLink touchscreen infotainment system. It’s interesting how the relationship between Hot Wheels toys and the Chevrolet Camaro began. When the 1:64-scale models were launched in 1968, a Custom Camaro was one of the first 16 Hot Wheels cars ever sold.

Press Release

Skoda Camaro Hot Wheels Special Edition

The dream of millions of Hot Wheels® fans of all ages will come when the Camaro Hot Wheels® Edition arrives at Chevrolet dealerships in early 2013. It's the first time a full-size, production Hot Wheels® car has been offered for sale by any manufacturer.

Blister packaging and orange race track not included.

"Millions of us grew up playing with Hot Wheels," said Chris Perry, vice president of Chevrolet Marketing. "Offering a special production model of the Camaro Hot Wheels is an opportunity to bring those memories to life, for kids of all ages."

The Chevrolet Camaro Hot Wheels® Edition debuted at the 2012 SEMA Show, in Las Vegas. A special run of the Camaro Hot Wheels® Edition will be produced in the first quarter of 2013 - and like the collectable toys on which it is based - when they're gone, they're gone.

"It's been nearly 20 years since I started designing cars for Hot Wheels and I have yet to drive one home," said Felix Holst, vice president of creative for the Mattel Wheels Division. "Personally, I can't wait to open the doors and see the Hot Wheels Camaro sitting in the garage."

The appearance of the Chevy Camaro Hot Wheels® Edition echoes the cues that Hot Wheels enthusiasts recognize, including a vibrant, graphics-accented metallic paint scheme and even the red-lined wheels. The result is instantly recognizable as a Hot Wheels.

The Chevrolet Camaro Hot Wheels® Edition is available in coupe and convertible models - in 2LT (V-6) and 2SS (V-8) trims, blending exterior cues of the high-performance Camaro ZL1 with a Kinetic Blue exterior color and unique graphics. Exterior highlights include:

  • ZL1 rear spoiler (coupe models)
  • ZL1 front upper grille
  • Ground effects package, including front splitter and rocker treatment
  • Black 21-inch wheels with red outline stripe
  • Two-tone matte hood graphic and rear taillight panel "blackout" graphic
  • Fender "flame" graphics
  • Hot Wheels grille and decklid logos.

On the inside, a black leather-trimmed interior is accented with red and black seat stitching with the Hot Wheels logo embroidered on the front seats. The instrument panel and door inserts are black, with the Hot Wheels-style flame decal on each door. Hot Wheels® Edition sill plates also distinguish the car, along with Camaro-logo premium floor mats with red edging.

SS models feature a 6.2L V-8, which is offered in two iterations: the "L99" on automatic-equipped vehicles and the "LS3" on manual-equipped models. Horsepower for the L99 is 400 (298 kW) and torque is 410 lb.-ft. (556 Nm) - and it features fuel-saving Active Fuel Management. The LS3 develops 426 horsepower (318 kW) and 420 lb.-ft. (569 Nm) of torque.

LT-based models feature the "LFX" 3.6L V-6 engine, with dual-overhead camshafts, variable valve timing and direct injection. It's rated at 323 horsepower at 6,800 rpm.

A dual-mode exhaust system is available on SS models with the six-speed manual transmission, as well as LT models with either the manual or automatic transmission. Similar to the systems found on the Camaro ZL1, the vacuum-actuated system provides a quieter driving experience at low engine speeds and a more aggressive sound during hard acceleration.

Chevrolet's MyLink infotainment system is standard on the Chevy Camaro Hot Wheels® Edition. Its color touch radio, with a seven-inch touch screen, also can be paired with an available in-dash GPS navigation system. The color touch radio with MyLink enables a higher level of in-vehicle wireless connectivity and customized infotainment options, while building on the safety and security of OnStar. It seamlessly integrates online services such as Pandora® internet radio and Stitcher SmartRadio® using hands-free voice and touch-screen controls via Bluetooth-enabled phones.

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