Customized 2011 Ford Fiestas unveiled at the 2010 SEMA Show

Article by Christian Andrei, on November 4, 2010

Ford Motor Co. revealed several custom-made Fiestas at the 2010 SEMA (Specialty Equipment Market Association) Show. Ford also has on display a wide range of Ford Custom Accessories to update the interior and exterior. Choices of accessories include an illuminated gear indicator shift knob and rear spoiler, as well as a kayak carrier to haul outdoor gear.

There are 18 graphics to choose from. In addition, Ford Racing Performance displayed a tuned Fiesta offering 350hp from a 2.0-liter EcoBoost engine that has been expanded to 2.3-litres.

Furthermore, the car is equipped with Brembo brakes, Ohlins dual-flow valve dampers, a short-throw shifter, custom exhaust and 17-inch cast-aluminum wheels painted in charcoal grey. Ford Racing’s Fiesta has been painted all-blue by a prominent artist. This car will be offered in an auction to benefit the Juvenile Diabetes Research Fund (JDRF).

De La Garza shared that the Fiesta can indeed be accessorized with the canvas being altered in different ways in order to meet the preferences of various customers. De La Garza added that SEMA is a good opportunity for the company since it is able to exhibit unique designs that the other companies have made.

This is not only about Ford but also different companies giving their own interpretation to the Fiesta and showcasing their own style to the launch of the Fiesta, De La Garza revealed.

Many owners of the Fiesta are already familiar with customization and the Ford Custom Accessories would be able to give them what they need to give the Fiesta their own creative touch or even improve the functionality.

Some of the accessory options include interior and exterior design items like the illuminated gear indicator shift knob and the rear spoiler. It also has a kayak carrier to allow the hauling of any outdoor gear.

For interested customers, a body-side tattoo can be ordered. Customers can also choose from 18 available graphics that they want on their own Fiesta. What makes small cars unique is that owners will always want to put in modifications on its interior, exterior or even its performance parts, De La Garza shared.

Press Release

Ford's hot-selling Fiesta to make 2010 SEMA debut, put small car style, performance on the map

People love to modify small cars, so it's no surprise that consumers and aftermarket companies are eager to get their hands on Ford's hot-selling Fiesta, set to debut at this year's SEMA (Specialty Equipment Market Association) show in Las Vegas Nov. 2-5.

"It really shows how Fiesta can be accessorized and how this canvas can be altered to meet many different customer wants and desires," De La Garza said. "SEMA represents a special opportunity, because we can show off unique designs that other companies have created. It's not just Ford coming to the table. It's other companies interpreting what Fiesta is, and bringing their own style to the Fiesta launch."

Customization is something already familiar to Fiesta owners. Ford Custom Accessories offers almost anything an owner would need to put a creative touch on Fiesta or give the car even more functionality. Accessory options include exterior or interior design items such as an illuminated gear indicator shift knob and rear spoiler, even a kayak carrier to haul outdoor gear. Customers also can order a body-side tattoo, or choose from one of 18 available graphics to put their own mark on Fiesta.

"Small cars are unique in that people love to modify them, whether it's the exterior, interior, or even performance parts," De La Garza said.

Ford Racing Performance Parts is putting its own spin on a Fiesta at SEMA, outfitting a concept Fiesta in a way that is sure to get the hearts of high-performance enthusiasts pumping. The Fiesta will have a production-based 2.0-liter EcoBoost™ engine, enlarged to 2.3 liters to pump out 350 horsepower.

"The goal of our 350-horsepower Fiesta is really twofold – first to reinforce Fiesta's fun-to-drive nature with an extreme version that captures the attention of the influential enthusiast, and second, to introduce the Ford Racing/EcoBoost connection in a way that's unexpected and outrageous," said Mickey Matus, Ford Racing Performance group marketing manager. "In both cases, we're targeting the discriminating performance enthusiast with our message. After all, they are the people others rely on for automotive expertise and recommendations."
The car comes equipped with several Ford Racing Performance Parts options that are currently available at A short-throw shifter offers more precise shifting, while a Ford Racing exhaust gives off a deeper, throatier exhaust note. Also available are 17-inch wheels that are cast-aluminum and painted in charcoal gray.

Additionally, the car features Brembo brakes that offer the ultimate in stopping power, and Ohlins dual-flow valve dampers that deliver comfort and agility.

Ford Racing's Fiesta will arrive in all-blue, pristine condition, and will be painted by a renowned artist during the show with the intention of auctioning the car in the future to benefit the Juvenile Diabetes Research Fund (JDRF).

Other Ford Fiesta project vehicles showcased at this year's SEMA show include:

2011 Ford Fiesta by Ford Vehicle Personalization
The Ford Vehicle Personalization Fiesta uses green accent colors on the wheels and grille to set off the unique car, which is equipped with a four-piece body kit. A new interior package debuts, featuring white-and-black seating surfaces, door trim inserts, steering wheel and interior components. It also comes with a newly developed side graphic – an evolution of the tattoo graphic that is currently available.

2011 Ford Fiesta by Universal Technical Institute This unique Fiesta from Universal Technical Institute offers a custom DuPont paint job and an Air Lift full digital suspension. A custom roll cage and Status racing seats make it track-ready, while Baer brakes and 18-inch wheels and tires provide upgraded performance.

2011 Ford Fiesta by 3dCarbon
3dCarbon's Euro Series Fiesta makes a bold statement with race-inspired styling, which includes 3dCarbon racing stripes, window films and rear roof spoiler. A four-piece body kit consists of an aggressively sculpted front air dam, aerodynamic side skirts and a rear lower skirt accented with black trim.

2011 Ford Fiesta by L&G Enterprises
L&G Enterprises has created the digital Fiesta, which shows off circuit board-inspired graphics on the exterior. Complete with a lowered and more aggressive stance, the Fiesta also has a new exhaust and air intake. Inside are carbon fiber accents, highlighting a sleek black interior with integrated iPad command center.

2011 Ford Fiesta by H&R Springs
This Fiesta by H&R Springs makes a style statement and demonstrates the versatility of Fiesta with several interior and exterior modifications. A color-matched body kit and large rear wing, along with European hood vents offer style and functional benefits. A graphics wrap around the car shows off a high-tech look, playing on the nature of Fiesta.

2011 Ford Fiesta by Steeda Autosports
Steeda Autosports is putting a Fiesta on display that has serious handling and performance upgrades for enthusiasts. A short-throw shifter and cold air intake developed by Steeda up the performance level. Additionally, tuned front and rear lowering sport springs, retuned dampers, antiroll bars and a front strut tower brace provide what enthusiasts are looking for in a high-performance car.

2011 Ford Fiesta by FSWerks
FSWerks is showing its appreciation for the all-new Fiesta with a complete line of high-performance parts. Features on the SEMA vehicle include FSWerks-developed cool flow air intake system and race exhaust, along with stress bars. Other modifications include a body kit, Continental ExtremeContact™ DW tires and Aristo Noble two-piece wheels.

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