Customized Chevrolet Sonic and Cruze models show up ahead of 2011 SEMA Show

Article by Christian Andrei, on October 24, 2011

Chevrolet unveiled today its concepts that will be introduced next week at the 2011 SEMA Show! The Sonic Z-Spec #1, a customized version of the recently introduced 2012 Sonic Hatchback, is the first creation from GM. As you can see from the photos, the vehicle features a new body kit, a Torch red exterior as well as new set of Z-Spec concept 18-inch wheels (which will probably be introduced as accessories on the production version).

The interior features the Cobalt Red color, perforated black suede seat insert, a new Z-Spec sport pedal kit, sport shift knob and a racing-style flat-bottom steering wheel.

Sonic #2 is the second interpretation of the Sonic and comes in a Flat White with Torch Red Accents, as well as with a new body kit and Z-Spec concept 18-inch wheels. The interior features custom racing seats with Z-Spec Logo, a Z-Spec sport shift knob and a flat-bottomed steering wheel.

Sonic Z-Spec 4D Concept borrows a touring car-style motif, and comes in an Ashen Grey Metallic color. Just like the other Sonic concepts it features Z-Spec ground effects, rear spoiler, grille, “Chevrolet” graphics and larger Z-Spec concept 18-inch wheels.

The interior comes with Dark Titanium with Cobalt Red accents, with a new Z-Spec sport pedal kit, aluminum sport shift knob and a flat-bottom steering wheel. The Sonic Dusk is the most subtle concept, featuring a Berlin Blue exterior, with a mild concept ground effects package and new 18-inch wheels.

Moreover, the interior shows the Mojave leather, Z-Spec shift knob with satin chrome trim, Z-Spec sport pedals and accessory interior trim kit. The Chevrolet Cruze will also be present at the 2011 SEMA Show in two flavors: the Cruze Z-Spec and Cruze Dusk. The Cruze Z-Spec features a new body kit, while the interior comes with a racing-style pedal kit, accessory shift knob and interior trim, as well as a new steering wheel.

Cruze Dusk comes with the same Subtle approach as the Sonic Dusk and features a mild concept ground effects package, a unique grille treatment and dark-tinted wheels. The interior offers custom seat inserts, sport pedals, interior trim kit, a suede-trimmed steering wheel and a custom audio system.

Chevrolet launched the 2012 Sonic at the 2011 North American International Auto Show. The Sonic has an aggressive and youthful design that is supported by superior performance, agile handling, fun ride -- all making it an efficient small car.

Chevrolet Sonic has two body styles: a four-door sedan and a five-door. Both have spacious rear seats and luggage space. The driving experience is further enhanced by the connectivity features included in the car.

Chevrolet marketing vice president Chris Perry says that the new Chevrolet Sonic combines small car practicality with passion for driving. Perry says that the blend of great design, the most modern connectivity features, and fun driving make the Sonic a serious competitor that has a fun spirit.

The production for the new model would begin in late 2011 within the General Motors Orion Assembly Center located in Michigan. The Michigan facility has recently received a $545 million retooling and upgrade, giving 1,000 jobs to the community.

Perry remarked that the carmaker is the only company that is manufacturing a small car in the country. He also believes that the Sonic will be a substantial player in the segment with its progressive design, value and performance that will change how Americans perceive a small car and what it can do.

Progressive design for the exterior

Sonic sedan and five door models exude stability, refinement and strength no matter where you view it. It has a wide and low stance. Wheels are places at the corners, helping it to exude performance and power. Meanwhile, raked body lines give it a dynamic look even when the car is at full stop.

Bold and daring cues such as the round headlamps and the fender flares are combined with global design cues such as the round taillamps and dual element grilles. All of these help give it a design that is unmistakably Chevrolet. The hood has a leading edge that serves as a character line just above the headlights. This goes to the side profile where you have continuous side lines, a low roofline and a high beltline. The side mirrors have the same shape as the car and blends really well into the side profile.

Press Release

Chevrolet Small Cars Go Big at SEMA

Chevrolet’s small cars have a big presence at the 2011 SEMA Show, with tricked-out Sonics and Cruzes showing off the personalization possibilities for a new generation of performance enthusiasts.

Most of the show cars wear conceptual Z-Spec styling enhancements, which are being evaluated for production. Z-Spec is a line of performance, styling, and personalization accessories available at Chevy dealerships.

The Sonic went on sale this fall and the Cruze, while being in the U.S. market for only about a year, has become Chevrolet’s best-selling car and the top-selling compact car in the United States calendar year to date. Both cars offer available factory turbocharged powertrains – with the Sonic offering the only turbo engine in its class.

“The heritage of Chevrolet cars like the Corvette and Camaro is being expressed in smaller packages for the next generation,” said Chris Perry, vice president, global marketing and strategy for Chevrolet. “The Sonic and Cruze concepts demonstrate that performance comes in all shapes, sizes and displacements at Chevrolet.”

As the only factory turbocharged vehicle in its class and aggressive design, Sonic is ideal for customization and performance – and that’s exactly what the distinctive show cars demonstrate at SEMA. Here’s a quick look:

Sonic Z-Spec #1 – Designers took a turbocharged Sonic five-door and dressed it with concept Z-Spec accessories. They added Z-Spec ground effects, a spoiler, unique grille and graphics package – then finished it off with a Torch Red exterior and Z-Spec concept 18-inch wheels. Inside, the Cobalt Red cabin features custom trim, including perforated black suede seat inserts, a Z-Spec sport pedal kit, sport shift knob and a racing-style flat-bottom steering wheel. Additional upgrades include performance brakes with four-piston calipers, a new high-flow exhaust system and performance suspension parts.

Sonic Z-Spec #2 – The next Sonic concept – in Flat White with Torch Red accents – builds on concept Z-Spec accessories with a more aggressive ground effects package, unique grille, rear spoiler and graphics package. It rides on Z-Spec concept 18-inch wheels and also includes a re-trimmed interior with Z-Spec sport pedal kit, Z-Spec sport shift knob and a flat-bottom steering wheel. It also features custom racing seats with the Z-Spec logo. The factory powertrain features the 1.4L turbo engine and six-speed manual transmission. Performance upgrades include brakes with four-piston calipers, a high-flow exhaust system and suspension parts.

Sonic Z-Spec 4D Concept – The more formal look of the Sonic sedan lends itself to a touring car-style motif, which this Ashen Grey Metallic concept picks up with concept Z-Spec ground effects, rear spoiler, grille, “Chevrolet” graphics and larger Z-Spec concept 18-inch wheels. As with its five-door counterparts, this Sonic features a re-trimmed interior – in Dark Titanium with Cobalt Red accents – Z-Spec sport pedal kit, aluminum sport shift knob and a flat-bottom steering wheel (trimmed with Cobalt Red suede). The factory turbo 1.4L engine and six-speed manual transmission are complemented by performance upgrades that include four-piston caliper brakes, a high-flow exhaust system and suspension parts.

Sonic Dusk – The most subtle of the Sonic concepts is the Dusk. It features a Berlin Blue exterior, with a mild concept ground effects package, unique grille treatment and 18-inch concept wheels in dark Galvano Silver. Even the lights are tinted blue for a sophisticated statement. The Mojave leather interior has custom seat inserts, Z-Spec shift knob with satin chrome trim, Z-Spec sport pedals and accessory interior trim kit. The Sonic Dusk also features a suede-trimmed, flat-bottom steering wheel, custom audio system and brake and suspension upgrades.

Chevrolet is keeping a few super-secret Sonics under wraps until the SEMA show, each representing an even higher level of performance and personalization.

Cool Cruzes

A pair of custom Cruze sedans demonstrates what is possible with conceptual accessories and a little creativity.

Cruze Z-Spec – Wearing concept Z-Spec ground effects, 18-inch custom wheels, an accessory spoiler and a high-flow grille, the Cruze Z-Spec has the looks and feel of a taut touring car. The exterior appearance of this Cruze is enhanced with a new stripe package that will be available soon, while on the inside are special seat inserts, a racing-style pedal kit, accessory shift knob and interior trim, as well as a new steering wheel.

Cruze Dusk – Complementing the Sonic Dusk concept, the Cruze Dusk suggests a more subtle and sophisticated approach to personalization, including a mild concept ground effects package, a unique grille treatment and dark-tinted wheels. The interior has custom seat inserts, along with an accessory shift knob, sport pedals, interior trim kit, a suede-trimmed steering wheel and a custom audio system.

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